Three Ways to Cut Through the Clutter with Content Marketing

Great article over at The Imaging Channel:

I have not always been a digital marketing native. I started in marketing and advertising in the early 2000s and eventually became in charge of creating print advertisements, printable brochures and flyers as well as printed newsletters. But I did have one big advantage over my print-friendly colleagues – for the purpose of maintaining her privacy, I will call her Elyse.

Elyse was our company’s webmaster, and my good friend. We shared a passion for content creation and marketing and would sometimes sit for hours, not only brainstorming effective print content, but also web content. It is from Elyse that I first heard about Google Analytics and metadata as well as the importance of SEO.

Through those talks, and later through its implementation, I quickly came to realize that digital media had a distinct advantage over print. If there was a need for a change to the content, you didn’t have to make a frantic run to the print shop, it was easy enough to make the change on the fly and simply re-upload it. Digital media had another excellent advantage – big data. Using big data allowed...

Read the rest, here.

Flat Rate and Hiring: Do Managed print Services Specialists still exist?

Lot's to discuss - Good talent is difficult to attract, titles mean things, MpS is still alive, myself, West, and Ken will talk to these and much more - in less than 32.5 minutes. 

The Bigger the Better? Maybe Not. The Imaging Channel.

This is a GREAT illustration of the stark dichotomy of our industry - OEM v Dealer. 

You know this, and live this - for decades, the OEMs drove the industry(which is natural) and in doing so, ignored until the very last every issue that diminished the sale of hardware. 

Influence has been shifting for a decade as customers find better ways to move data within and outside of their organization without a big copier in the hallway. The Fear of Covid kicked the transformation into hyper-drive, leaving the OEMs in the rearview mirror.