By Celeste Dame 🚀ðŸ§
Step into a dealership warehouse at 7:30 in the morning and the story of this industry is sitting right in front of you.
- Service vans lined up outside waiting for dispatch.
- Pallets of toner stacked to the ceiling.
- A row of refurbished A3 machines staged for delivery.
- Someone in the back arguing about whether a lease renewal should be 48 months or 60.
This business has always been practical. Less theory, more toner.
Which is why the recent headlines about Hewlett-Packard and Xerox are worth paying attention to. Not because the copier industry is collapsing. It is not. But because they reveal something important.
The industry is moving into its next chapter.




