Xerox, Aston Martin, and the Dealer’s Long Walk Back Into the Room

By Celeste Dame | Celestial Sales Singularity

Xerox beside Aston Martin Aramco Formula One makes for an easy photograph. Racing green. Carbon fiber. Clean lighting. Expensive shoes on polished floors. The kind of place where nobody admits they once jammed a copier by feeding letterhead upside down.

Still, the partnership deserves more than a quick eye roll from the copier channel.

There is something useful happening under the shine.

Xerox is trying to change the room it gets invited into.

That sounds simple until you remember how long a name can drag its own history behind it. Xerox is one of the rare brands that escaped the product category and became common language. That kind of fame helped build the company, but fame ages strangely. It hardens. It turns into a museum tag if nobody refreshes the meaning behind it.

From Tripoli to Hormuz: Tribute Returns

The Strait of Hormuz has the same hard smell history always carries at sea: diesel, salt, hot metal, and fear moving quietly across a bridge wing at night. A captain does not need a lecture on geopolitics when mines may be in the water and armed boats are somewhere beyond the radar glow. He needs passage. He needs law to mean something. He needs the world’s navies to remember their original job.

That job began for the United States in the Mediterranean. 

From Copiers to Robots - PUDU & The Continuum

A practical dealer conversation about service robots, PUDU, and the next connected machine category in office technology

Register here.

The copier channel has always been built around machines that live inside real businesses.

Not theory. Not hype. Real machines. Machines with serial numbers, service histories, lease paperwork, parts, training, customer expectations, and somebody’s name attached to the account when the thing stops behaving.

That is what makes From Copiers to Robots an interesting webinar. It is not treating robotics like a moonshot. It is treating robotics like a new equipment category moving toward a channel that already understands connected hardware, local support, recurring agreements, and customer trust.

Xerox: King Lear or The Odyssey

By Robert G. Jordan | greg report Ai

Xerox has the old-king problem.

A once-commanding name gave away too much authority, got stripped down by market weather, watched its kingdom fracture, and now stands in the storm asking what power remains when ceremony, size, and reputation no longer protect you. That is Lear on the heath. The crown still means something, but only after the storm reveals what was real and what was theater.

For Xerox, the “storm” is the decline of print, the stock price, activist pressure, leadership turnover, the Fujifilm break, the Icahn years, and the Lexmark integration. The old court is gone. The robe is wet. The old script no longer works.

Xerox and Blade Runner - By Robert G. Jordan | greg report Ai

Xerox and Blade Runner share the same uneasy question: what remains human, useful, and valuable after the original world has moved on?

In Blade Runner, the future is built from old architecture, neon, corporate towers, rain, decay, and machines that behave too much like people. It is a world where the past never really dies. It just gets rewired, renamed, and left humming in the dark.

That is Xerox.

OFFICE TECH & AI – Artificial Intelligence in Your World: No Experts, Just Opinions

I felt a tingling sensation in my chest—the kind you get when you realize you’re witnessing a major historical event. It is not just a chatbot. It is a portal to a future where we no longer have to do the ‘boring’ work of thinking.” — Kevin Roose (The New York Times, December 5, 2022)

The fear of COVID had faded, but the power struggle between leadership and a remote workforce was in full swing. For the knowledge workers, the ones who used to stand in front of our photocopiers, the office was now a commute away. In this chaos, AI arrived. It wasn’t just fuel for the fire; for the salesperson, it was the most significant tool to arrive since Act! customer relationship management platform in 1987.

Xerox Is the Canary Now

By Charlie G. Peterson IV | greg report 2027

The old dealer-floor joke had teeth: when HP caught a cold, everyone else got the Zombie Flu.

It worked because HP had mass. Shelves moved when HP sneezed. Toner pricing twitched. Buyers paused. Competitors suddenly found themselves explaining why their “strategic direction” looked suspiciously like a man sweating through his polo beside the demo unit.

That metaphor feels dated now.

Xerox has taken the perch.

Not because Xerox dominates the room. That crown wandered off years ago. Xerox matters because its numbers expose the weak boards underneath the old channel floor: print volume, equipment placements, post-sale revenue, managed print stickiness, debt, service economics, and the nasty question of what happens when a legacy print company buys scale because time has grown expensive.

The Q1 2026 earnings statement opens with a recovery story. Revenue hit $1.846 billion, up 26.7% year over year. Adjusted operating income reached $72 million. Adjusted operating margin climbed to 3.9%, up 240 basis points from last year. Xerox reaffirmed full-year guidance: revenue above $7.5 billion, adjusted operating income of $450 million to $500 million, and free cash flow around $250 million.