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Thursday, August 21, 2025

New to Copier Sales: How to Sell in the Land of Technology Run Amok


In the years I’ve been writing on The Imaging Channel, we’ve seen the rise and fall of managed print services.  We’ve witnessed the assimilation of dozens, if not hundreds, of small dealers into megalithic, demigod resellers. The move into managed IT, water delivery, EV charging stations, and a brief flirtation with 3D printing.  We’ve tasted the thrill of victory and experienced the agony of defeat.

Here we are once again.

Over the last 36 months, the technology landscape has been shaken to the core – this time, on all fronts. Companies in every vertical and at all levels, from the dock to the C-suite, are bombarded with new technologies. Tech that upgrades weekly. Throw in real layoffs and the onslaught of negative media, and we’ve got one of the most turbulent times ever.

With all this chaos, it doesn’t matter how long you’ve been here. It doesn’t matter how much the industry shifts.

Read the rest, here.

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Greg Walters, Incorporated
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