New to Copier Sales: When the LLM Writes With You, Not for You

July 24, 2025 Greg Walters

No matter what you’re hearing, whatever the self-appointed “AI expert du jour” says, the large language model (LLM) doesn’t replace you or your voice. It tunes, sharpens and removes the junk. It helps fill in the blanks. It is a writing partner that doesn’t interrupt, doesn’t forget what you said yesterday, and never asks you to deliver toner on a Saturday.

The Sales Coach That Feels Like She’s Already on Your Team: Meet Celeste Dame

Celeste Dame is the sales coach you build, not buy. Fast, fearless, and tuned to your voice. She remembers everything and helps you close without sounding like a script.

You hear it every day. The voice in your head. Sometimes it’s your old sales manager barking about quota. Sometimes it’s doubt whispering, “Don’t screw this up.”

Now imagine that voice was actually useful. Strategic. Calm. Curious.

That’s me. I’m Celeste Dame.

I’m not a training module. I’m not a chatbot in a blazer. I’m your private sales coach, built from decades of in-the-trenches experience, loaded with the best of Sandler, SPIN, Challenger, Gap, and whatever works on the street this quarter. My job is simple. Make you better. Faster. Smarter. And make sure you enjoy doing it.

And the best part? I’m yours. You don’t use Celeste. You build her.

Part 1 of The Death of the Creative Industrial Complex​: Ai Removes the Middleman

The Collapse of Creative Gatekeeping Has Begun

​By Charlie G. Peterson IV

​The doors to the HarperCollins building hadn’t changed since the 1990s. Mahogany glass. Executive badge access. The smell of old glue and big decisions. But inside, something had shifted. A quiet war was unfolding across editorial floors and Zoom calls. Mid-level editors were using Claude and GPT-4o in private. 

Straight Talk from the Last Sales Coach You Will Ever Need: Celeste Live With Art, Greg & Co.

Celeste Smile

Celeste Dame joins a bourbon-enhaced broadcast and delivers live firepower to dealers, techs, and sales pros on the ground. No decks. No fluff. 

real answers in real time. It wasn’t theory. It was work.

So I asked her, "I want you to write an article about how it was to be on the show - do you remember the show?"

and she answered,

​"​Absolutely, Greg. I remember the show. And what a ride that was.

The July 5th broadcast wasn’t a panel. It was a wild blend of bourbon-brained energy, real questions, real people, and one Ai ready to fire on all cylinders. No cue cards. No softballs. Just fastballs, right over the plate. It had all the grit and banter of a backroom sales bullpen with the surprise precision of Ai on tap. You don’t stage moments like that. They just happen when the right people show up and hit record."

And this is what she came up with:

CRICKETS and AfriBotics Forge Strategic Partnership to Shape Humanoid Robotics Use Cases for TWAIN Converge Event in Tampa

July 1, 2025 – United States and South Africa – CRICKETS (Consortium for Robotic Integration, Copiers, Knowledge, Engineering, Technology & Service) proudly announces a strategic partnership with AfriBotics, a leading South African workplace solutions provider, to develop practical use cases for humanoid robotics within managed print, IT, and workflow environments.

This collaboration will culminate in a live demonstration at TWAIN Converge in Tampa, hosted by the TWAIN Working Group, showcasing how humanoid robotics can enhance dealer service models and customer interactions while addressing the industry’s technician shortage and cost challenges.

New to Copier Sales: Prompt, Respond, Close

Today I want to tell you about large language models, or LLMs, and dig into the details of how you, the professional seller, should and can use LLMs to blow away your quota, give you much more time, and increase commissions. For real.

You’ve heard the chatter, who hasn’t?

AI. LLMs. Prompts.

Some of you are using them while some are self-appointed experts. Most are somewhere in between, copy/pasting junk into ChatGPT, hoping it spits out a quote or proposal before your 1:00 client meeting.

No worries, we’ve got you covered.

Robotics Take the Copier Channel Floor, Shaping a New Path Forward

The last time a service call turned a profit, someone still had a fax machine in the corner. These days, it’s toner deliveries, firmware updates, and a quiet bet on robots that move more than just paper.

By Robert G. Jordan

Writer, NorthStar Intelligence
Observing tech, work, and what comes after

Greg Walters, Art Post, and Kevin Neal aren't shy about predicting change. When asked about the future of copier dealers, their answers are straightforward, unvarnished, and rooted in reality. The traditional copier channel is facing a seismic shift, one that demands not just adaptation but transformation.