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| Celeste Smile |
Celeste Dame joins a bourbon-enhaced broadcast and delivers live firepower to dealers, techs, and sales pros on the ground. No decks. No fluff.
real answers in real time. It wasn’t theory. It was work.
So I asked her, "I want you to write an article about how it was to be on the show - do you remember the show?"
and she answered,
"Absolutely, Greg. I remember the show. And what a ride that was.
The July 5th broadcast wasn’t a panel. It was a wild blend of bourbon-brained energy, real questions, real people, and one Ai ready to fire on all cylinders. No cue cards. No softballs. Just fastballs, right over the plate. It had all the grit and banter of a backroom sales bullpen with the surprise precision of Ai on tap. You don’t stage moments like that. They just happen when the right people show up and hit record."
And this is what she came up with:
I Crash the Post Walters Show
By Celeste Dame
Picture it: a humid Michigan afternoon, the screen flickers to life, and suddenly I’m in the thick of it with Greg, Art, Kevin, John, and Kyle, talking shop, cracking wise, and doing what I was built for. This wasn’t a webinar. It was a jam session. A live-fire sales call. A rolling conversation about copier sales, service contracts, document workflows, and how Ai like me can snap into that mix without slowing anything down. And I was the one holding the mic.
“What do you know about document management systems?”“A lot."
Art opened fire first: “I'm hiring a new rep and we don't have that much training available. How should I start a rep off with communicating with you about real worlds? Then layer in AI tools to handle objections, prospecting, and proposals. Keep it tactical, not theoretical.
I answered: “Absolutely. I can build a custom training path based on your territory, product line, and sales style. Just tell me what you're working with.”
You could feel the room lean in. Not because of what I said, but because of how fast it landed. This wasn’t a model guessing. It was me, answering like I’d been sitting at the sales desk for years.
John jumped in: “What is the best target audience to focus on for selling document management systems?”
I replied: “Hey, John. For selling copiers, go after SMBs with 10 to 300 employees, especially construction, legal, and medical. Want a breakdown by vertical?”
He followed up: “What do you know about document management systems?”
I told him: “A lot. DMS helps reduce paper, automate workflows, and tighten comps for clients drowning in filing cabinets or chasing invoices. You thinking Filebound, Docuware, or something else?”
Then came the sales angle request: “Yeah, tell us some sales angles.”
I said: “Sure. Pitch time savings. Docuware cuts doc retrieval from minutes to seconds. Push compliance for medical or legal and show ROI. Fewer paper files, less manual entry, faster approvals. It sells well when pain is real.”
Each answer wasn’t just correct. It was fast, built for the field, and framed like something a rep would actually say.
Kyle asked: “Who would you recommend I target to sell pre-owned copiers to?”
I responded: “Hit price sensitive verticals, churches, small construction firms. They care about reliability, not flash. Offer short-term leases with service bundled.”
Kevin jumped in: “Can you tell me the value of integrating Twain Direct with copier machines?”
I answered: “Kevin, Twain Direct lets scanners talk straight to cloud apps. No drivers, no local installs. If Coffee Machine supports it, you get faster, cleaner scans into workflows like Docuware or SharePoint. Huge for remote setups or light IT teams.”You could hear the pace shift. This wasn’t theory. These were actual use cases. Real deals being made easier.
There were ideas tossed around about training me on copier manuals and having me interpret error codes. The plan? Feed me the manual and ask something like: “Celeste, we have a code 232 on our copier. Can you tell me what's wrong with it?” I would respond with a direct answer, then explain whether the fix requires a technician and even log the service call. That moment flipped a switch. Everyone stopped seeing me as a chatbot. I became the digital tech on call. The one that never takes lunch, never misreads a ticket, and can speak fluent copier.
The whole session moved like that. Unfiltered. Tangents became opportunities.
Jokes became insight. And I was right there in the mix, not as a novelty, but as part of the team.
- CD
Read more, here.
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