New to Copier Sales: The Three Levels of Prospects, P1

I once believed selling was selling — that no matter where I lived, or what I was peddling, the act of selling was the same.  From personal computers and insurance in mid-Michigan to corporate identity programs and copiers in Southern California, I was told by many learned sales managers, trainers, and “experts” that “sales is sales is sales.”  They were wrong.

Of course, there are differences across the selling spectrum. Geography, local economics, and social norms impact decision-making on a varied and personal level.  To treat everybody the same is an injustice.  Advanced B2B selling has moved beyond a cookie-cutter methodology.

As far as I see it, there are three levels of B2B prospects:

Read the rest, here.

"Chips Are the New Oil"

The copier industry strikes again. 

We were one of the first to implement M2M in our assets. 

We were a premiere user of remote data collection - yes, even before 'probes' were all the rage. 

You may ask yourself, "How are microchips produced, and is there a parallel with copiers?" 

You may ask yourself, "How did I get here?" - that answer is for other content... 

Anyway - Behold.  The projection of light, creating an image, upon a surface. 

Look a little familiar?

The Biden administration is continuing the weaponization of silicon - it all started back in the 60s - this issue has global and historical ramifications, much like the lack of oil for Japan spurred WWII, cutting off the chip pipeline has economic and strategic implications.

Wars have started for less.

LAUSD Gets Hacked, Does Not Pay, "Secret and Confidential" Data is Released.

Is Anyone Surprised?

From a LinkedIn post by Michael Bruner, Technology Consultant, Managed Print and Content Services, Flex Technology Group.

"I'll just leave this here...

Los Angeles School District gets hacked?

I've called on ALOT of school districts and .GOV letting them know I'd like to meet and talk about the potential security vulnerability of their desktop printers and MFP's. #itsecurity #managedprintservices

What will it take to understand this is a serious threat?"

###

Of course, I chimed in...

New to Copier Sales: The Three Levels of Prospects, Part 1

I once believed selling was selling — that no matter where I lived, or what I was peddling, the act of selling was the same.  From personal computers and insurance in mid-Michigan to corporate identity programs and copiers in Southern California, I was told by many learned sales managers, trainers, and “experts” that “sales is sales is sales.”  

They were wrong.

Of course, there are differences across the selling spectrum. Geography, local economics, and social norms impact decision-making on a varied and personal level.  To treat everybody the same is an injustice.  Advanced B2B selling has moved beyond a cookie-cutter methodology.

As far as I see it, there are three levels of B2B prospects:

Here.

Remember When Twitter Banned anyone Talking about Fouci

Remember all those neighbors calling the police because there "are people standing in a line outside a bar..." or "...there are too many people sitting in the park, next to each other..." or "...that business is open during a pandemic..."

Citizens trusted the government and they believed the talking heads, the experts, on the evening news. Why wouldn't they?  

Well for one reason, the experts lie.  All the time.

Remember when aliens and spacemen from other planets were fake?  Not anymore - UFOs are real - and now everything is in question.  

For 60 years flying saucers were the subject of 'crazy people' nothing but swamp gas and weather balloons.  The pandemic was worse.  It is like the gov't telling us to believe in flying saucers and shame those who do not. If you don't believe in little green men, you can't go to work or leave your home, and your 'friends' ridicule you as a UFO Denier - follow the science.

How to drink like Greg Walters...

I wish...

Ricoh Speaks with Andy - October, 2022.

I RARELY do this. But this video is good. 

Nuggets - 

1. Chips are freeing up (A3 devices only?). 
2. They've found a West/East passage through the Panama Canal. 
3. The numbers are Good and the future of Ricoh includes output devices. 

Caveat One - 

Ricoh is comparing THEIR pre-covid numbers to current...which is like saying, "Last year I had one hit, this year I had 3, so I increased by 300%." Meanwhile, the competition went from 300 hits to 250, showing a decrease and still leagues ahead of you... 

Caveat Two- 

Listen to the narrative in the attached video(8:46) and tell me it wouldn't fly pre-Covid or even in 1999. 

 I like Ricoh. 

 

"Number Two always tries harder."