Born to Run the Digital Highway: Springsteen's Musical Shifts Reflect Our Office Tech Evolution

Darkness was my first album.  I bought it thinking it contained the song "Born to Run".    I was wrong and it was so very right. 

Today it Bruce's birthday.  He turns 74.

I've listened to him since 1978.

Darkness on the Edge of Town, to a kid living just outside Detroit, witness to the fall of the big V8 and the rise the Japanese automotive industry.

Jimmy Carter, Oil Embargo, and the "Great Blizzard of '78".  Yeah, there were blizzards back then and we didn't have ABS, or all wheel drive and somehow we made it out alive.

Regardless, time changes everything especially the view.

Bruce is 74.  His political beliefs are typically skewed left, because of the entertainment commands it so.

It doesn't matter. 

Travel with me and Wendy as she bemoans the parallel paths of Office Technology and Bruce Springsteen from 1978 to today.

_________

In the dimly lit corner of a New York bar, Wendy sat, a glass of whiskey in hand, reflecting on the ever-evolving world of music and technology. The raspy voice of Bruce Springsteen echoed in the background, singing tales of blue-collar struggles and the American dream. 

Wendy, always one to appreciate the art of storytelling, couldn't help but draw parallels between Springsteen's musical journey and the technological transformation of the modern office.

Crossroads: The Future of Managed Print Services

The Managed Print Services (MPS) industry is at a pivotal moment, facing the need to evolve from a hardware-centric model to a more holistic, software-driven approach. A recent article from The Office Tech Tap delves into this transformation. 

Companies like MyQ are pioneering this shift, offering cloud-based platforms that integrate with existing IT infrastructures. The industry is also grappling with a disconnect between IT decision-makers and office workers regarding the future of print. 

MyQ’s Digital Workplace Assistant is a shining example of this evolution, going beyond mere printing to offer advanced scanning workflows and secure cloud-based document storage. Adding another layer to this complex landscape is the growing emphasis on sustainability. 

The choices made by the MPS industry today will undoubtedly shape its future. Will it hold onto its hardware-centric past or embrace a software-driven future? The article offers valuable insights into these pressing questions.

Deep dive, here.

New to Copier Sales: Your Future in This Industry

Copier Sales: Where Destiny Prints Your Success Story

In my more than three-decades-long odyssey through the world of office technology — from the copier to Novell servers, from sleek tablets to behemoth mainframes — I’ve rubbed shoulders with presidents, mingled with the C-suite, and tipped a few bourbons with dealer/owners. Yet, in this crazy mix of personalities and titles, I have never encountered a single soul who woke up one day and said, “I want to sell copiers for the rest of my life.” 

Yet here we are, an industry of resilience and problem solvers.

I wonder, how is this possible? For the newly minted copier rep, what can you expect from the niche as you progress along your personal selling journey?