by Greg Walters | April 15, 2025
You’ve heard the buzz about artificial intelligence (AI) more times than you care to count. You’ve also repeatedly heard pundits scream about digital transformation, the death of the copier, and the ‘adapt or die’ mantra.
But this time, it’s true. This shift surpasses the transition from monochrome to color, the leap from analog to digital, the rise of managed print services, and even the expansion into managed IT. This time, everything, everywhere, all at once is changing.
Artificial intelligence via Large Language Models (LLMs) will either help you convert qualified prospects and keep your customers happy or help your competition find qualified prospects and keep your ex-customers happy. Artificial intelligence is moving faster than anything we’ve witnessed before, compressing years of transformation into months. More than that, it is fundamentally altering how prospects make purchasing decisions.
The good news? We’ve been here before. After all, you are part of a resilient demographic—copier salespeople.
Read the rest, here.
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