Xerox has the old-king problem.
A once-commanding name gave away too much authority, got stripped down by market weather, watched its kingdom fracture, and now stands in the storm asking what power remains when ceremony, size, and reputation no longer protect you. That is Lear on the heath. The crown still means something, but only after the storm reveals what was real and what was theater.
For Xerox, the “storm” is the decline of print, the stock price, activist pressure, leadership turnover, the Fujifilm break, the Icahn years, and the Lexmark integration. The old court is gone. The robe is wet. The old script no longer works.




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