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Wednesday, September 10, 2014

For Five Six years this U2 video has played.  Seems like it happened yesterday.

2014



2013


Tuesday, September 9, 2014

#Apple September 9, 2014 #IOS8, #AppleWatch #APPL

It was about the A8. It was about calls shifting from wireless to cell, seamlessly.

It was a bigger phone with more Sensors, new gyroscope better camera.

NFC - Pay without Cash
Pay at McDonalds, Disney, Apple, etc.

Apple Pay 
"Will forever change the way we pay for things.  Online Transactions - Pay with a Finger"

Target, Uber, Open Table and more.  Pay online with your fingerprint and keep all your credit card information in the palm of your hand or on your wrist.

Monday, September 8, 2014

There Are No SEO Experts - #SToPiT!

#managedprintservices, #gregwalters, #mps, #sales, #seo, #searchengineoptimization, #traffic, #mysterymeansmargin, #pleasegoviral, #keywordsorcontent. #mysteryinSEO, #theSEOConspiracy, #UrNotReadinThis

I know this is going to ruffle some feathers, but my latest foray into the world that is the interweb has lead me to the above conclusion. Let me be even more precise: There is no such thing as an SEO expert in our industry. That’s going to hurt the few who claim to be guru’s and pundits - sorry.

It has been, and still is my belief that pure content is the best way to attract an audience. Google agrees. Their search algorithm seeks out fresh, organic content.

Traveling the world of content marketing and marketing content, I see parallels between this realm and the early days of managed print services.(MpS)

In the beginning, nobody really knew what MpS was or how to sell and support a profitable program - some still don't. Back then, there was a great deal of mystery in MpS so anyone who had the slightest insight vaulted to the rank of 'expert' - take it from me. Back then, one needed to have a few weeks more experience than everyone else.

Why No Experts, Greg?

Friday, September 5, 2014

How Cloud Computing Will Change Your Business in the Future


From Workintelligent.ly, Aug 27, 2014.

As we know, the cloud is a platform that allows you to store and process data away from your personal device. The resulting information can then be presented to that or other devices.

This is not a new concept. It’s the way computing originated. Programs originally ran on mainframes, mirroring sessions to terminals throughout an organization. But these were expensive options. In the very early days of personal computing, businesses could only afford to provide CFO’s and controllers with spreadsheet applications and $10,000 PCs.

How to Get Better at Managed Print Services Assessments: 3 Points


Here's a quickie...

For decades, MPS assessments have been a cornerstone to almost every engagement. Even when a 30-Second assessment is popped off, as light as it its, its still an assessment.

Indeed, every sales rep assesses the situation upon entering into a conversation - its only natural. You're measuring the opportunity to be embarrassed or rejected in the first seven seconds. Think back to 7th grade and asking 'whats-her-name' to dance. Or is it just me?

Thursday, September 4, 2014

Good Workflow Kills Paper - The Once and Future Managed Print Services


From The Imaging Channel.

Passing notes in class used to result in a disciplinary action. Back then, the most efficient method of conveying information or querying a prospect was to scratch a simple question on a scrap of paper and ask your neighbor pass it along. “Do you like me? Do you want to be my friend? Check yes or no." In the early days of business, like those notes in third grade, sales orders were hand written on paper with a pen.

As time went by, more advanced order-entry processes developed around carbon and carbonless paper and forms. One instance of data entry, writing information down on the order, would create three or four copies, which you’d just peel apart and forward a copy to the appropriate department — original into daily sales, yellow to the warehouse, goldenrod over to accounting as an open order, and the pink gets thrown away. (As an aside, do you remember how challenging it was for some copiers to make a copy of a yellow background, carbonless form? That’s right, we were making copies of copies.)

Sunday, August 31, 2014

Sales Reps(Copier): Pie Is Not Sexxy. Stop with Goofy Marketing, Unless it Works.


We've gone from Gorilla Marketing to Goofy Marketing.

In the old days, we would send one baby shoe with a note, "Are companies make a great pair."  Get it?
Later, we would send a radio-controlled car with an offer to deliver the remote control, when given an appointment. 
I've seen it all, crumbled letters, newspaper articles writing about how your prospect did something famous(or infamous), singing telegrams, lunch in a box, and yes even fresh apple pie in exchange for a signature.

I can't believe I still hear about these techniques.
_________

This account is based on a True Story.  The names and locations are changed to protect the ignorant.
------

The sharp-dressed, well-seasoned sales manager sauntered in five minutes late. He's read somewhere, that a strong entry is important when motivating the troops and this month's sales figures are in need of some heavy stimulation.

"All right ladies, " he starts, ignoring the fact that only two of the 18 salespeople in the room are female, "as you know, this is the last week of the month.  You've all committed to numbers that none of you have delivered.  Not one."
Initiate spontaneous, mutual sphincter contractions.

Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193