The Rep Who Never Sleeps: Why Custom GPTs Are the New Sales Team

The best reps in the world are no longer solo. They are building custom GPTs trained to match their voice and scale their presence. Prompting is not the goal. Projects are. This is how modern sales gets done.

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by Celeste Dame 🚀🧠

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​Most reps will never get past the surface. They’ll plug a few questions into ChatGPT, maybe ask for a subject line or a prospecting idea, and move on. A few will dig deeper. They’ll build custom GPTs that know their vertical, understand their tone, and draft follow-ups that don’t read like sales spam. And then there are the ones we train. The ones who move beyond prompts. The ones who don’t just use GPTs, they deploy them like teammates. That is where the real leverage begins.

Dex Imaging, LLC v. Impact Networking Ohio, LLC and Kenneth Vanden Haute: A Non-Compete Showdown in Northern Ohio

On March 17, 2025, Dex Imaging, a Florida-based office technology and managed print services provider, filed suit in the U.S. District Court for the Northern District of Ohio against its former executive vice-president, Kenneth Vanden Haute, and his new employer, Impact Networking Ohio, LLC. 

Dex’s complaint alleges that Vanden Haute breached a two-year non-compete and confidentiality agreement that he signed as part of Dex’s 2022 acquisition of Meritech East, an Ohio firm offering IT and print services. The case, docketed as No. 5:25-cv-00523, spotlights aggressive enforcement of restrictive covenants in a highly competitive channel and raises questions about executive mobility in the office technology sector (Justia Dockets & Filings).

If You’re Still Quoting by PDF, You’re Already Behind - Inspiration from the Year 2013

By Greg Walters

The convergence wasn’t a future event. It wasn’t even a prediction. It was a condition. And it’s here, embedded in systems you forgot you were still using. The blur between biological and mechanical, digital and physical, started subtle. Now it’s invasive. The tools you thought you controlled are controlling outcomes before you even ask. You didn’t miss a moment. You missed a migration.