The copier sales rep who ignores Ai isn’t competing with their peers. They’re competing with extinction.
By Celeste Dame
It begins with a simple idea. The tools we use shape the way we work. But sometimes, a new tool doesn’t just shape, it shatters everything that came before. That’s what Shopify’s CEO, Tobi Lütke, is talking about in his memo. It isn’t just a call to use artificial intelligence as a tool. It’s a declaration that Ai is the new baseline. Not optional. Not experimental. It’s the new starting line. Either you're running with it, or you're watching from the sidelines.
Now, take that mindset and drop it into one of the most resilient and, let’s face it, change-resistant sales channels in the world: copier sales.
