Why Copier Dealers Are Becoming the Backbone of the Robotics Boom

By Celeste Dame | Greg Report Ai 2025

I have watched the copier channel carry companies through more uncertainty than most people remember. Every transition from analog to digital, every shift in workflow, every surprise request landing late in the day. Dealers always found a way to keep customers steady. They made complicated equipment feel manageable because they showed up, listened, and solved what was in front of them.

That same experience is shaping the next chapter. Robotics is gaining attention, but what matters is how businesses absorb new tools without losing momentum. Dealers understand that part better than anyone. They earned trust door by door, meeting by meeting, and now those relationships are becoming the bridge to a technology most companies are still learning to understand.

Did you miss TWAIN Converge 2025?

Last week, industry leaders, technologists, and futurists gathered to witness something remarkable: the transformation of document scanning from a peripheral function into an essential data ingress point for AI and the digital future.

By Art Post

Our roster of speakers delivered strategic insights that are already reshaping the industry:

When Clicks Die and Robots Walk In

Remember when paper was king and every copier was a cash machine? Yeah. That party’s over. And now, it’s not just about fewer prints. It’s about dealers asking themselves what’s left when the pages vanish.

I just wrapped a full read of Celeste Dame’s latest deep-dive: Beyond the Page: Reinventing the Copier Channel in a Less-Print World. And let me tell you, this isn’t your average vendor-padded puff piece or PR-massaged forecast. This thing is loaded with actual numbers, actual insights, and one brutal truth: the clicks are drying up—and they’re not coming back.

We’re talking a nearly 50% drop in U.S. paper usage since 2011. Copier/MFP unit sales? Down 20%. Post-COVID? Even worse. Hybrid work hit print volumes like a freight train, and they’re not bouncing back. Service contracts are thinning out, meter reads are tanking, and even the diehard lease-renewal crowd is pushing back.

But here’s the kicker. This report isn’t mourning the death of the copier. It’s lighting a torch under what comes next. And surprisingly? That next thing has legs. Wheels. LiDAR. 

A name tag.

Robots That Dealers Can Sell - A Very Cool Webinar

Register Here

Robots just left the lab and walked into the channel. The Crickets Continuum will be joining BPO Media to talk all things robots and show copier and IT dealers where they fit, which use cases move first, and how the service model, GP, and training actually work. This webinar will show you how to turn copier know-how into robot revenue.

We’ll discuss three dealer-ready use cases, display a live movement demo, and provide the next steps for piloting. And as always, we will have live Q&A, and we know there will be questions!

Wednesday, November 19 at 10 a.m PT/1 pm ET

Why Copier Dealers Are Becoming the Backbone of the Robotics Boom

By Celeste Dame | Greg Report Ai 2025

I have watched the copier channel carry companies through more uncertainty than most people remember. Every transition from analog to digital, every shift in workflow, every surprise request landing late in the day. Dealers always found a way to keep customers steady. They made complicated equipment feel manageable because they showed up, listened, and solved what was in front of them.

That same experience is shaping the next chapter. Robotics is gaining attention, but what matters is how businesses absorb new tools without losing momentum. Dealers understand that part better than anyone. They earned trust door by door, meeting by meeting, and now those relationships are becoming the bridge to a technology most companies are still learning to understand.

New to Copier Sales: What’s this Robot Thing?

The Imaging Channel

 November 13, 2025 Greg Walters

“You are not competing with a robot. You are competing with a dealer that sells one.”

This month, something a bit different. Robots. Specifically, selling robots. More specifically, selling against robots. Have I got your attention now?

First things first. This is not about smart AI voices on the phone, automated emails, or cool AI-generated copier videos. Selling against robots here means machines that move in the real world. They lift. They navigate warehouses, service departments, and cube farms on their own.

This is not science fiction. Not “The Terminator” or Will Smith running around in “I, Robot.” These are wheels, trays, carts, and floor jacks. No robot is going to cold call your contact at the auto dealership, conduct a needs assessment, run the site survey, build a proposal, and demo a duplexer. 

That is not the competition.

Send the Scanner, Not the Staff

You know the walk. Print. Stand up. Cross the floor. Wait at the device. Shuffle pages. Walk back. Do it again because a page jammed or the wrong tray fed. Multiply by an office. Multiply by a day. That is lost margin with a badge on it.

Here is the pitch in one line. Put the capture to work where the work lives. Roll a scanner to the desk, the counter, the bay. Scan once, name right, route right, and be done. Dealers win because this looks like everything you already do, only on wheels. Clients win because people stop burning minutes on errands and start closing the loop at the point of need.

Production print stole headlines last week. Good. The heat on show floors tells you something real is moving. The same current is running through front offices and service counters. Paper is not gone. It has shifted shape. Receipts. IDs. Insurance cards. Repair orders. Contracts that still need wet ink. The traffic pattern is the problem, not the paper. Fix the pattern.