By Robert G. Jordan
The first time I saw a chatbot close a deal, it was unsettling. The prospect had asked a technical question, something obscure buried halfway down a product sheet. The rep froze. The bot didn’t. With a cheerless efficiency, it fetched the data, cross-referenced it against two knowledge bases, then returned with a plainspoken answer.
The customer nodded. The sale moved forward. And just like that, one more slice of the sales job was carved away.