April 24, 2023
Dear copier dealer,
IT services provider, original equipment manufacturer, software company, service technician, sales manager, service manager, marketing manager, CxO, owner, operator, principal, and selling professional:
If you are not using AI, if you're not talking about it, if your dealership/organization doesn't have "AI", "ChatGPT" or "What are we doing with AI?" written on a whiteboard somewhere, you are doomed.
I know, I know, you've heard this all before:
- "Print is dead", 1984, Egon
- "The paperless office", 1975 Business Week
- "Managed Print Services is the Future", 2010 DOTC
- "If you're not offering Managed IT, you will be out of business", 2014, DOTC
I get it, the office print realm has been mostly dead for decades. Yes, there's an enormous difference between mostly dead and all dead, but if your enterprise focuses on transferring information onto paper or providing IT support for companies, you are about to discover the true magnitude of this difference.
"This time it's different."
Never in our history have we had so many gravitational forces exerted on a single point - recovery from The Fear of Covid, the Work from Anywhere movement, the New Way of Work, realignment of Political structures, the War in Ukraine, are enough - but the mass acceptance of ChatGPT is the biggest force multiplier in history.
Seriously, folks smarter than you and I are calling GPT AI bigger than the discovery of Fire and the invention of the Wheel. Even if these statements are 'off' by 50%, it's still the major transformation of the last 200 years.
"Ignore at Your Peril"
Fools 'wait to see' how this 'AI thing is going to shake out', others brag they've been 'doing AI for years' - yeah, right. At least they are talking about it because the biggest fools in our industry cannot spell "AI" let alone discuss it.
I can't understand why more in our niche are NOT rewriting code and business plans. I heard a leader in the niche explain how his company is looking for ways to leverage AI. This isn't the movement from monochrome to color, analog to digital, managed print services, or a pivot into an adjacent industry. This changes everything and if you don't see the event horizon, you will be out of a job, a business. But if you jump on now, learning as you go, making it up, you'll be okay.
Do not be the fool who thinks he is in control of AI when he’s being controlled by it.
Owners/Executives/Principals - put down "Gap Selling" and dive into artificial intelligence. Dare your team to find ways that AI helps your customers grow revenue, shrink costs, and increase profits with AI. Then turn that dare on yourself, for your dealership.
People in the field and facing customers every day - turn off Netflix and dive into AI. Use ChatGPT every single day. Talk to your clients and prospects about the latest and greatest.
Become the AI Evangelist. Chose Anarchy.
Like never before, it's the End of the World as We Know It, and the Future Ain't What It Use to Be - Again.
GET TO KNOW GPTs.
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