Copier sales: Making existing customers feel paper-sonally cared for! 🖨️😉
Source: The Imaging Channel
Summary:
In the third installment of "New to Copier Sales? The Three Levels of Prospects," the author delves into the final level of prospecting: existing customers who are already using copier services from a company. These customers are considered the lowest-hanging fruit when it comes to sales opportunities. The article provides advice on how to approach these clients to ensure a successful sales outcome.
Building relationships with existing customers is vital. By understanding their business, keeping them informed about new technologies and solutions, and providing value, salespeople can nurture a positive rapport that leads to long-term business. It's essential to review account history and any previous customer interactions to avoid repeating mistakes and to build on prior successes.