Prolog: Friday’s with Frank
On Friday’s with Frank, Art Post keeps it simple.
No drama. Just numbers and patterns. IT services and production print now make up 34 percent of dealer revenue. A3 still carries margin, but the foundation feels thinner. Millennials shifted away from print quietly. Gen Z never built the habit.
No one declares print dead. No one predicts a rebound.
The message is steadier than that. The channel is not collapsing. It is changing shape. And once you see the shift, it is difficult to pretend it is temporary.

















