Sales managers chase training like it is a traveling circus. A new seminar. A four-hour webinar. A three-month program with worksheets nobody fills out. Someone always promises a breakthrough. Someone always has a new acronym. Then Monday morning hits, and everybody goes right back to pounding out emails, dodging gatekeepers, guessing their way through objections, and retaining 3% of that expensive “How to…” content.
Meanwhile, that twenty-dollar AI sits on your desk the whole time, waiting patiently. Not as a guru. Not as a trainer who shows up with a clicker and a 350-card deck full of clip art. As something simpler. A system you can teach to teach you.
Continuously.
Sales managers chase training like it is a traveling circus. A new seminar. A four-hour webinar. A three-month program with worksheets nobody fills out. Someone always promises a breakthrough. Someone always has a new acronym.
Meanwhile, that twenty-dollar AI sits on your desk the whole time, waiting patiently. Not as a guru. Not as a trainer who shows up with a clicker and a 350-card deck full of clip art. As something simpler. A system you can teach to teach you.
Continuously.
Without the theatrics. Without the bagels. And without the consultant who disappears as soon as the invoice clears.
I’m a fan of technology and the art of selling. If you read my earlier Imaging Channel pieces, you already know how reps use AI to clean up emails, build side-by-sides, or fix proposals. That was the warm-up act. Today, we get into the part nobody talks about because it ruins the training business. This is not about using your LLM. This is about shaping it. Training it. Building a digital version of the sales coach everyone claims they want but never actually follows.
Read more here.
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