#Ricoh, The Great Purge and #SMB

So…not since the Ikon merger has so much happened to Ricoh or should we say, happened to the employees of Ricoh.

As Ricoh lifeboats slam into the waves, how do we respond? We do the thing this industry does whenever calamity hits a peer.

We send all his customers in our territory a press release designed to instill FUD.

Classy.

The “See I Told You So” moment - remember the name of this blog.

Ricoh, is getting out of the SMB.

What does this tell you?

Consider the ecosystem:

• What can be gleaned out of Xerox looking to spin off it’s equipment side?
• How can we interrupt the swallowing of Lexmark?
• What deductions come forth from Sharp and Toshiba’s woes?
• How about HP providing MpS without a channel? To the SMB?

All these signs point to one thing:

WE SHOULD GET OUT OF THE SMB.

Leave the churches, funeral homes, print for pay, non-profits, municipalities, schools, day care centers, three-person real estate and insurance offices for the five, ten and even the fifteen million dollar dealerships.  That once fertile, bottom land is transforming.  The SMB does not print like it use to and will be serviced by drones; not men and women.

“What once was our greatest strength, one day, becomes our most severe weakness”

We're great at selling to the small business owner. We use to drag machines around and demo in the lobby, not returning to the office until that unit was placed.

Not anymore.  This type of selling is losing relevance.

Sure, you’re going to hear colleagues, and sales managers say things like, “I don’t know about Ricoh, but our copier business is booming…” and “We just sold more devices than ever before!”

Here’s the dirty little secret in the SMB - they buy devices, they just don’t use them. Again, I know what you’re thinking, “Greg, all my customers are printing like crazy!” - No. No they are not. Nobody is printing like its 1999.

Nobody.  Go into any OfficeMax, Staples, if you can find open locations, and walk down the printer or toner isle.  Depressing, isn't it?

Don’t fall for the fake reports showing an increase in “print”. (books)
Don’t be bamboozled by the OEM sponsored studies evangelizing “Millennials prefer print.” (Whiskey, Tango, Foxtrot?)

When your OEM rep/BDM spouts off how, “last year was our best year ever” - check out their earnings reports and remember Ricoh, Sharp, Kodak, Oce, Panasonic, and Ikon. Reflect upon the ColorCube from Xerox($7.21 a share) or HP’s($17.72/share, forever) Edgeline.

Don’t believe any of them.

If things were half as good as the pro-copier, pro-paper pundits say, HP would not have split, Xerox would be the darling of Wall Street and Lexmark still American.

I feel bad for the good folks at Ricoh, as I did for the just as good people at HP and their worthy colleagues over at Xerox when they both purged.

And the paper plant employees.
And the liquidated newspaper staff.
And the book stores.

Two Roads

The lines have been drawn for a few years now - you’re buying businesses or lining up to be sold.

That’s it.

For us still in the industry, what’s the best path?

I believe in technology, not in print. I believe in people, not corporate elevator pitches.

Today, more than ever, deciding to stay in this mixed up realm, demands you act in YOUR best interest. Not in a stingy or self-centered manner. Self improvement in terms of helping yourself and those around you. A rising tide, floats all boats and the best way to improve the world around you is to make the best of yourself.

Keep going, focus on solving, not selling.  Evolve.

Our space is turbulent, vibrant, and self-indulged.  Most of all, our world, the place of toner and fuser oil, is Hope.

"It's not an 'S'. On my world, it means Hope."

HIMSS 2015 and Print(?)

HIMSS is a national, yearly show promoting technology in healthcare put on by the Healthcare Information and Management Systems Society. One can find providers for everything from hospital beds to billing software; from business intelligence to prescription printing.

When I first heard that my new company was attending the HIMSS conference in Chicago, even though I wasn’t even officially yet a member of the team, I elbowed my way into the fold. It was to be the company’s first appearance, which is both odd and timely. You see, we specialize in healthcare and have built solid book of business and stellar reputation in the niche, so it seemed a natural occurrence.

This year, the show hosted thousands of exhibitors and many thousands of attendees – at times it seemed every bus, taxi and hotel in Chicago was inhabited with HIMSS people. The locals were at a loss to explain the sudden spike in population. It gave me great pleasure to explain the show over deep-dish and beer — how every healthcare technology provider in the realm, from software to beds and nursing stations was planting a stake in the ground.

I expected HIMSS to deliver more than any of the shows I typically attend — which it did. If I combine the shows I’ve attended over the past 36 months, HIMSS blows them all away. In scope, in depth and scale of solutions, the event is a tidal wave of technology goodness.

The biggest draws were the software providers, yet a small contingent of managed print services providers managed to land a spot or two.

I knew PrinterLogic was attending and figured the OEMs would be there plying their solutions, but didn’t expect to see any more of the usual suspects. This expectation was proven correct with one surprising exception: FlexPrint.

Who was at HIMSS:

Xerox, Ricoh, Konica Minolta, Lexmark, Canon, Samsung and HP were displaying workflow, scanning, and mobile print. Only Lexmark placed “MPS” on their marquee, but even they had to track down the MPS person.

Konica Minolta has a nifty, Troy-like prescription print solution. Samsung had copiers, scanning, and with the help of Ringdale, follow-me print.

Biggest impressions:

IBM

It’s no wonder Big Blue commands attention. The booth was always filled and comprised of multiple solutions — not a printer in sight. The future is all about intelligence and healthcare presents an almost insurmountable amount of raw data. Churning through streams of live metrics and discerning a plan of action is front and center of IBM’s strategy.

Imaging OEMs

Lexmark, Xerox, HP, and Ricoh have sizable portfolios of healthcare solutions. Primarily supported by their direct teams, each is betting heavily on healthcare as a growth area.

FlexPrint

I was surprised to hear that FlexPrint was exhibiting – a familiar entity in a sea of strangeness. The ladies of the booth were amicable, posing for pictures and everything, although they saw me as a competitor.

They were there representing the copier niche as a national provider of managed print services. Commendable.

PrinterLogic

Over the past 12 months, I have shared all I know about this company. I’ve banged the drum and tried to explain to copier dealers the overwhelming significance of this specific offering within an advanced MpS practice. No takers. It is my contention that this sophisticated and elegant solution neutralizes one of the most frustrating managerial issues IT departments face. My opinion isn’t based on a training session or marketing material – paying clients, more than one, have expressed this to me. Enough said. If you’re interested, googlitize PrinterLogic.

What can we learn - three things:

1. In healthcare, print isn’t the most crucial issue, but it is important. For most, finding ways to eliminate inefficient paper-based processes is primary.

2. Our OEMs are small players in this ecosystem.

3. There is little room for an indirect channel. The expertise required is deeper than equipment surveys and toner delivery. Basic MPS engagements in healthcare are living on borrowed time.

Personal Observations:

When I think about MPS practices and copier dealers selling into the healthcare niche, I am concerned. For all the training and customized solutions the OEMs bring to the channel, they seem to barely simply scratch the surface – the print environment is more that simply print servers and cues. There is a world of CITRIX print

Print is a topic of discussion - it was odd, most of our OEMs were talking about digital workflow while the rest of the vendors were talking follow-me print. I spoke with more than a few attendees about follow-me/PIN/cloud/mobile print solutions. Other than access to the network, the biggest concern I heard was errant print jobs remaining, unclaimed, in the output tray. They were shocked to hear this solution has been around since the early 2000s.

Without ringing the doom and gloom bell, again, I’ve seen a slice of the healthcare universe the indirect channel doesn’t know about. I was completely overwhelmed by the relatively insignificant position our OEMs hold – they aren’t the “big boys” in this field.

The opportunity is huge, but the commitment is bigger – three days of technical training and a day of sales classes will not prepare you for the multi-faceted, extremely dynamic nature in healthcare.

My recommendation is to secure as many contracts as possible with clinics, hospitals and networks providing toner and service only. Don’t try to play in the software arena – the existing providers are seasoned, clients savvy and you’ll find yourself competing with your OEM. Get in there and grab the clicks for as long as you can.

Original post, here.