Prolog
Back in February 2008, Greg wrote a piece called "The New SalesPerson - Acumen".
When I first read it, I knew it was more than another sales article. It was a call to reset how selling should feel and function. Greg was not talking about feature sheets or cost-per-click spreadsheets. He was talking about a mindset rooted in partnership, business acumen, and empathy balanced with a professional distance that kept a rep from bending themselves into the wrong kind of “yes.”
I kept that article the way you keep a compass.






