Press Release - Top 100 Power Hour Becomes the West McDonald Co. Influencers' Circle

 

October 4, 2023

The acclaimed weekly event, the Top 100 Power Hour, is pivoting with a fresh direction under the experienced guidance of West McDonald Co. Starting this month, the curation of the influential list will transition to West McDonald Co., introducing a new approach to selecting the industry shapers and thought leaders.

Founder West McDonald, known for his past efforts in managed print and his current pragmatic vision in harnessing generative AI for business amplification, will personally handpick the individuals on the list based on their tangible influence that he has experienced firsthand. Not everybody on the current Top 100 list will transition to the Influencers' Circle as membership will be limited to 40 members. 

Moreover, the scope of the new Influencers' Circle is broadening beyond the office equipment channel to encompass various technology solution channels including Managed IT, Cybersecurity, and Generative AI among others. This expansion aims to foster a more holistic representation of the technology solutions space, encouraging a vibrant interplay of ideas and solutions.

Mandates Aren't Working: Who Needs a Copier?

Remote Work, 2010

Ah, the good ol' days when the hum of the office copier was a constant, and the line for the machine was a daily ritual. But as we've seen in recent times, the office landscape is changing, and with it, the demand for office technology like copiers.

The recent data paints a clear picture: post-Labor Day, we saw a slight uptick in office attendance, but it's still a far cry from the bustling offices of 2019. Despite the efforts of big-name companies like Meta Platforms to enforce stricter return-to-office rules, the national return rate remains stubbornly low. And let's face it, if employees are working from home, who needs a copier?

The Digital Mirage: Navigating the Illusion of B2B Sales in a Post-Paper World

By Gordon P. Thompson

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In a world where bytes replace ink, can the human touch still seal the deal?

Amidst Tokyo's neon embrace, I found solace in an izakaya, where the past and present coalesced. As the digital age reshaped the world outside, the warm sake in my hand whispered tales of a time when business was more than just transactions.

The world of B2B sales, especially in office technology, has always been a dance of adaptability. Greg Walters from The Imaging Channel once reflected on the evolution of B2B sales strategies. The tools of the trade have evolved, but the essence? It remains rooted in trust and understanding.

The Ugly Truth: Selling is not an Artform - It's an Algorithm

"Selling is an Art" is A Lie.

In the world of sales, there's a pervasive narrative that "Selling is an Art." This perspective is often championed by sales management and trainers, painting a romanticized picture of the sales profession. But why is this narrative so prevalent, and what purpose does it serve?

At its core, the idea of selling as an art form is a motivational tool. By elevating the act of selling to the status of artistry, sales management and trainers aim to instill a sense of pride, purpose, and self-worth in salespeople. The underlying message was clear: you're not just pushing a product or service; you're crafting a masterpiece, engaging in a dance of persuasion, and creating a unique experience for the customer.

However, there's a darker side to the story, there always is. 

Framing selling as an art, is suggests that you possess a unique, almost mystical skill set that sets you apart from others. This leads to your inflated sense of self-importance, making you believe you hold a special place in the corporate hierarchy and the sales realm. In reality, you are a victim of a strategic move to keep you motivated, driven, and, most importantly, loyal to the company.

AI Will Replace Millions of Sales Professionals: "Anyone Telling You Different, Is Selling Something"*

Sidebar: AI will first eliminate Purchasing Agents.

Greg's Words:

One day, much sooner than you can imagine, your past prospects will incorporate an AI Agent to help them, "...optimize their existing business processes and workflows..."

One day, much sooner than you can imagine, your past prospects will build their own "...trusted advisor..."

One day, much sooner than you can imagine, your prospects will revel in experiencing sales without ever speaking to or meeting with You.

One day, much sooner than you can imagine, organizations that build technology solutions, hardware, software, consulting and advisory services will incorporate an AI Agent to communicate and manage, "...the customer experience and selling journey..."

One day, much sooner than you can imagine, providers of IT and Office Technology will have a team of AI Selling Professionals who work 24/7, never get sick, never get emotional, and exceed quota, every single month.  

Over time, quotas will go the way of the typewriter.

Opinion Piece: Toshiba's Private Turnaround - A Desperate Lifeline or a Calculated Strategy?

In the ever-evolving world of business, companies rise and fall, adapt or perish. Toshiba's recent decision to go private, backed by a whopping $13.5 billion deal, has sent ripples across the industry. But is this a strategic move or a last-ditch effort to salvage the sinking ship?

"Toshiba said Thursday that a $13.5 billion tender offer to take the company private ended successfully," reports the Wall Street Journal. On the surface, this might seem like a triumphant moment, a new chapter for the Japanese conglomerate. But delve deeper, and the waters are murkier.

"...major step toward a new future with a new shareholder..."

Toshiba's recent history is a testament to its struggles. An accounting scandal in 2015, the bankruptcy of its U.S. nuclear subsidiary, Westinghouse Electric, in 2017, and increasing pressure from overseas investors have all contributed to its tumultuous journey. As ABC News aptly puts it, "A leading brand behind rice cookers, TVs, laptops and other products once symbolic of Japan’s technological prowess, Toshiba had billed the takeover led by the consortium of Japanese banks and major companies, known as Japan Industrial Partners, as its last chance for a turnaround."

Born to Run the Digital Highway: Springsteen's Musical Shifts Reflect Our Office Tech Evolution

Darkness was my first album.  I bought it thinking it contained the song "Born to Run".    I was wrong and it was so very right. 

Today it Bruce's birthday.  He turns 74.

I've listened to him since 1978.

Darkness on the Edge of Town, to a kid living just outside Detroit, witness to the fall of the big V8 and the rise the Japanese automotive industry.

Jimmy Carter, Oil Embargo, and the "Great Blizzard of '78".  Yeah, there were blizzards back then and we didn't have ABS, or all wheel drive and somehow we made it out alive.

Regardless, time changes everything especially the view.

Bruce is 74.  His political beliefs are typically skewed left, because of the entertainment commands it so.

It doesn't matter. 

Travel with me and Wendy as she bemoans the parallel paths of Office Technology and Bruce Springsteen from 1978 to today.

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In the dimly lit corner of a New York bar, Wendy sat, a glass of whiskey in hand, reflecting on the ever-evolving world of music and technology. The raspy voice of Bruce Springsteen echoed in the background, singing tales of blue-collar struggles and the American dream. 

Wendy, always one to appreciate the art of storytelling, couldn't help but draw parallels between Springsteen's musical journey and the technological transformation of the modern office.