RiKON - XerGlo - KonDanka - What is an HP Dealer to do?

During an interview the other day, I was asked some good questions...Questions I really could not answer.

1. How will Canon survive losing 30% of US sales?
2. What will happen with all the existing, independent Ricoh dealers?
3. How many independent dealers still exist?
4. How many locations does CBS have?
5. What will the industry look like in 5 years? 10 years?
6. How does this affect the RBS channel?

Wow. As the dust settles, the huge significance of what just happened is almost more than we can bear.

The questions posed to me illustrated how much I really don't know.

How is Canon going to respond to losing 30% of its US sales?

Dang, that is a good question. From the Canon Business Solutions web site, there are only 53 locations in the US.

And Ricoh says it is going to convert IKON's Canon base into Ricoh MIF within the next 3 years...oh really? Do you think Canon might have other plans for those "Canon customers bobbing in the wake of corporate takeover"?

And, how is RiKON going to survive losing nearly 60% of it's business? Or not being able to service those existing customers after the de-certification?

Wowzie.

The bigger question - Why have all these manufacturers purchased the channel to begin with?

I don't see Ford or IBM buying up dealer associations - cereal makers buying grocery chains, or cattle herders purchasing McDonald's restaurants.

What gives?

The old manufacturers' beliefs were,

"...we manufacture and we manufacture very well...we don't have the infrastructure or the knowledge to successfully market, sell or support our finished goods, to the ultimate customer..."

Has this changed?

Has Konica Minolta discovered how easy it is to sell to the ultimate consumer?

Do Ricoh and Xerox think they know better then the folks who have developed and maintained the current channel and selling model?

--- Maybe "yes" AND maybe "no".

To me, this consolidation proves one of my theorems -

"All copiers are the same - every single one."

Look at it, now there are only three main channels each driven by a "manufacturer". Manufactures of "xerographic" machines - they are all the same.

The differentiating factors will be interesting to watch - and the marketing will be fascinating.

Oh How the Mighty Have...Changed -

Like a caterpillar suspended in it's chrysalis, the metamorphosis of the copier industry moves into a new phase. What emerges will be the "Hybrid Dealer" you have started to hear about. Never before, in recent hi-tech history, has a channel been assimilated like this. Change is guaranteed.

I go back to the PC -

In the 80's the PC market was booming but not one manufacturer tried to own the channels - what changed? I mean "consolidation" occurred but through manufactures buying other manufactures and software companies adapting or going away. The channels responded, contracted yet remained intact. The number of distributors thinned as did the quantity of machines - but the channel remained.

It's the Economy - Stupid.

I guess if we look at this phenomena in a macro sense, from 10,000 feet, as an investment, these acquisitions look good.

The stock holders realize a tidy return on their investment, the folks who built the channels(Global, IKON, Danka) can retire rich. The remaining, small independent dealers can now start looking at Canon, Toshiba, Sharp, etc. as equipment competitors more willing to work with then just 12 months ago. Especially Canon.

As for the employees - they can hang on, or move into one of the smaller competitors and help them thrive on all the industry chaos.

Ah...but what about the Customer? -

How does the Customer benefit? Does all this consolidation mean a more competitive industry? Does this give prospects more choices? Will prices and margins be driven down even further?

Right now there is Xerox, Konica and Ricoh - the Very Big Three - and Canon all by itself. So it looks like the customer's choices have just been limited - is that a good thing?

In the short run Canon customers looking to upgrade can leverage this change over Canon possibly resulting in lower pricing as Canon defends the base. But RiKON will go after all the Canon customers with a price point designed to "buy the business" - this could be good for the customer; these two giants fighting over the customer.


By the way, speaking of all by itself - HP

The company with the largest number of MIF (machines in field) is now nearly transparent.

And Edgeline is the humongous gorilla in the room of every single sales meeting in every single IPG office at HP. End of year for HP is October 31st - and I am sure that upper management is "monitoring" Edgeline cycles down to the minute - HP is not use to being in the copier industry.

Competitive pressures were not fully appreciated and channel breadth might have been over rated. How can you expect to push 3,400 units - big, huge, wonderful, new technology units - through approximately 120 dealers? And convert "direct sales people" into document management consultants, overnight?

Edgeline is not a new laser printer; you can not sell it off a price sheet, over the phone.

The selling cycle for these types of units(copiers) is much more complex and usually triggered by an event - lease termination. And if you have no machines in field to begin with, every single unit is a new sale converting a competitor's existing lease.

The sale of an unproven, relative to all the copiers, technology from a "new" player only adds to the pressure. And if this isn't enough- HP sales people are swimming in a part of the ocean inhabited by some of the smoothest, most savvy, and ruthless Sales Sharks in the world - Copier Guys(or gals). The copier folks know how to talk CPC, leasing, 4 hour response time, real service levels and of course, first copy out time(yuck).

And then there is the HP channel -

I don't even want to go here, except to possibly repeat what has been told to me -

"OEM toner is way too expensive..."

"If HP is serious about getting into the copier industry, why do they price CPC so high?"

"Why is there no 3-hole punch?"

"...you mean this big machine can't handle glossy?"

" ...the rebates are too difficult for us to manage..."

To me, all these statements are just examples of lazy people whining. Blah, blah, blah...

Be that as it is, perception is reality. Again, not my reality.

Edgeline is a great platform, HP just needs to work through the "growing pains". Some very good HP partners are here who DO believe and are willing to "tow the line" - for now.

Well, as with everything, time will tell - history will judge. And as Selling Professionals, Agents of Change, we don't hide from history, we make it.

The Death of the Typewriter...er...sorta...

Rise of the Machines

I stumbled on to this Typewriters Morph Into Creepy Sci-Fi Creatures.

These things are the reason we look for QWERTY keyboards on our Blackberrys n stuff...

Someday, somebody is going to be making things out of Edgelines.

Xerox Reacts - In Predictable Fashion

If you have been in the industry long enough, you remember when the Xerox sales force could be summed up in one word...

Arrogant.


From the Democrat and Chronicle.com,

"...Xerox is dismissing the idea that the acquisition makes Ricoh a difficult competitive challenge.

"We see this move for what it is: a defensive play by Ricoh to try to keep pace with the industry's leader — Xerox," Xerox Office Group President Russell Peacock said in an internal message sent to employees last week.

Office imaging equipment means big bucks to Xerox. For the second quarter of 2008, the company had revenues of $2.5 billion in its office segment.

While Xerox's Global Imaging carries some non-Xerox equipment, Ikon likely will become a distributor solely of Ricoh equipment, said Andy Slawetsky, president of Industry Analysts Inc. in Rochester.

In his memo, Peacock said the Ricoh-Ikon deal causes more problems for other office equipment companies than it does for Xerox. He said it places competitors Canon and Konica Minolta "in a difficult position, especially considering Ikon delivers 35-40 percent of Canon's total revenue in the U.S."


There is a phrase I like that my high school football coach use to tell us, "...it ain't braggin if it's ture..." So, perhaps, Xerox's statements are not just bluster...

RiKON- Reactions Coming In

Lot's of buzz as expected - some tid bits:

It only took a few days, current IKON employees are starting to weigh in by articulating there emotions and thoughts on their personal blogs.

As well as some astute observations by some outside our industry.

Just a few to date:

From, Jason Found This Interesting:

"...So I used to tell my wife, "If I had to leave IKON for another copier related company... it would probably be Ricoh." What I didn't totally anticipate was Ricoh coming to me..."

From The Wallstrip Blog:

"The Dutch take over our beer, now the Japanese take out office solutions. What’s wrong with this picture?"


From "The Akbas Post:

"In the short-run, Canon is the biggest looser but in the long run HP will be. However, the biggest winner will be Xerox; It will help defend its turf against the print-centric assault by HP while aggressively targeting IKON-Canon customers during merger integration via its subsidiary of Global Imaging Systems. Having picked a much less problematic dealer group (Global vs IKON) to acquire, Xerox will have a window of opportunity to better compete against Ricoh particularly in the US middle market."

And from Corey's Blog:

"It is interesting to me Ricoh buys IKON for $1.6 Billion or $17.25 per share. A little over a year ago Xerox bought Global Imaging for $1.5 Billion or $29 per share."

And from itbusiness.ca:

"The Ikon acquisition should have minimal impact on Ricoh's dealer and IT channel partners", says Russell Marchetta, manager of corporate and public relations with Ricoh.

He notes Ricoh and Ikon have been partners for more than 20 years and they've always considered Ikon a separate distribution channel within their organization, in addition to the independent dealers and their direct business. "

HP Layoffs -

From the "Job Cuts Taking Place at Hewlett-Packard's Boise-Based Imaging and Printing Group"

"In what one employee, who asked his/her name be withheld, has called "Black Monday," a round of job cuts is taking place at Hewlett-Packard's Boise-based Imaging and Printing Group today, part of the company's global reorganization of the division..."


HP spokesman Scott Stalla issued this statement:

"As part of the HP Imaging and Printing Group's (IPG) continued Print 2.0 transformation, the business announced plans in June 2008 to realign and streamline its organization by reducing the number of its global business units from five to three customer solutions- oriented businesses. The realignment of IPG's business entails shifting resources from slower growing businesses to new business opportunities. In some cases, parts of IPG's business will experience reductions while investments will be made in high growth segments of the business. These decisions will be made at the level of the global business unit and are not specific to HP sites. Consistent with its transformation, IPG will continue to proactively manage the challenges of the current market and consider changes that will position the business to win today and in the future."

"...The reorganization of HP's Imaging and Printing Group was made public in June, when statements were issued that the company would reduce its five IPG groups to three. Layoffs began last week at HP's facilities in Corvallis, Ore. and Vancouver, Wash., where about 300 positions were eliminated..."

Espe, other top Ikon Office execs to get big retention bonuses

From Philly.com
Friday August 29, 2008

"When Ricoh Co. Ltd. agreed to buy Ikon Office Solutions Inc. for $1.6 billion earlier this week, one thing that was clear was that Ikon management was going to stay on to run the big office equipment distribution business based in Malvern.

They have a million reasons to do so.

Under executive retention agreements, CEO Matthew J. Espe and five other senior executives would receive some hefty payments if they stay a full two years following the sealing of the deal.

The maximum Espe could receive is $8,630,400 over two years. He could stay as little as six months following the closing of the acquisition and get $1,294,560. The agreement is structured in a way that escalates payments the longer Espe stays. So $1,726,080 after 12 months, $2,157,600 after 18 months, and $3,452,160 after 24 months.

Retention bonuses are common in big deals like this, because often the last thing an acquirer wants is to be handed the keys and watch the top management wave good-bye.

According to a filing with the Securities and Exchange Commission, Ikon says these retention agreements replace severance pay the executives would have been entitled to receive. So they turned severance pay into incentive pay.

Here are the maximum payouts for other Ikon executives:

* Robert F. Woods, Ikon's chief financial officer, $2,122,375;

* Jeffrey Hickling, its senior vice president of operations,$1,850,625;

* David Mills, president of Ikon Europe, 906,144 pound sterling.

The retention agreements for Mark A. Hershey, Ikon's general counsel, and Mark Bottini, senior vice president of US field sales, were not attached to today's filing."
Click to email me.

Ricoh/IKON - Words from the Source on Why and How IKON will be "Integrated"

Comments made by Ricoh's President and CEO Shiro Kondo and CFO Zenji Miura regarding the acquisition.

I ran across an article from Tech-On, News - Straight from Asia written by Tomohiro Ootsuki, Nikkei Electronics.

Ricoh illustrates it's position on many aspects of the a IKON purchase - not one is surprising.

The text is derived from direct translation so I paraphrased a summary of the comments:

The purpose of the buyout -

-to strengthen the sales force in the North American market by assuming and penetrating IKON's Fortune 500 customers

-to reinforce the service business by realizing IKON's profits from its Professional Services and printing-related activities which currently accounts for 19% of the company's sales.

The reason for strengthening the service business -

Here's the direct quote:

"Ricoh has been providing merits to its customers through hardware. However, those merits are shrinking every year. In addition, customer needs are changing. They are now asking not only the useful functions of copy machines and multifunction copy machines but also advanced services such as the improvement of workflows and security.

One of the collateral evidences is the sales of our small-size multifunction copy machines that support A4 paper size. They are being used less widely than expected in developed countries, aside from emerging countries. We aim to deeply cultivate the markets in developed countries by the service business.

We will never give up the basic principle of manufacturing industry – making hardware with great care. On that premise, we want to be a company that provides software services. That's why we will put in resources to reinforce our service business"

My interpretation - Ricoh's customers and prospects are changing. IKON provides Ricoh with additional "merits". And Ricoh intends to expand services in the developed countries. Ricoh intends to utilize the PS assets of IKON to support hardware sales.

The relationship with Canon -

"Sixty percent of IKON's sales are coming from Canon Inc's products, and our products account for about 30% of the sales. We do not think that the percentage of Canon will continue to stay at that level, but we will try to keep it. For that purpose, we have to prevent IKON's top executives and customers from falling away."

Ricoh just killed most of Canon's US sales. And they are worried that executives and customers will leave IKON, but Ricoh will "try" to maintain Canon sales, top executives and customers - duh...

The earnings estimate -

"Our annual sales will increase by about ¥400 billion (US$3,669 million). In respect to the operating profit, we do not expect that IKON will turn a profit soon after it becomes part of the Ricoh Group because there will be an opportunity loss. But, for the future, we want to double IKON's operating profit posted in September 2007 to achieve an operating profit margin of 10%."

Yahoo! For those who stayed and didn't perform - you get a reprise. Expectations have just been lowered.

The integration plan -

"Though we will consolidate the back-offices (administrative departments), IKON and Ricoh Americas will continue to be independent companies. The sales figures and the number of employees of IKON are larger than those of Ricoh Americas.(see RiKon - "Really, I Knew One Name...")

We will work out an ideal structure of the companies while making consideration to IKON.

If it becomes clear in the future that it is more rational to integrate the sales and service networks of IKON and Ricoh America, we will do that."

For now, looks like business as usual. (see Words From IKON's Espe - Internal IKON Memo

The business environment for distributors -

"It is now at an inflexion point. These days, it is not easy to sell new models of copy machines and multifunction copy machines just by introducing them to the customers.

Even if a distributor has an edge over its competitors in certain geographical areas, it can lose orders because multinational companies prefer to call bids for copy machines to be used in their offices scattered around the world. So, we also have to become powerful system integrators.

Under those circumstances, independent distributors are planning new strategies, one of which is a sellout. Before our purchase of IKON, Xerox Corp bought Global Imaging Systems Inc and Konica Minolta Business Solutions USA Inc acquired Danka Office Imaging Co."

Ok, I have really no idea what is meant here, or more precisely, the above statement could mean dozens of things or nothing.

Other comments-

· "The press conference took place late at night in Japan to make the announcement in London, New Jersey and Tokyo at the same time.

· The buyout was proposed by IKON in about April 2008. At that time, Ricoh, just after finishing integrating information systems around the world in 2007, was about to go on an offensive.

· The amount of money sourced from external funds will be about ¥170 billion (approx US$1,559 million), equivalent to the amount paid for the acquisition, because the corporate bonds that we have already issued will soon mature."

Interesting that IKON approached in April(see Excerpts From Espe, July 27, 2008).

My Summary:

1. Ricoh sees a great value in the PS and Service side of IKON to enhance their already superb manufacturing skills
2. Ricoh will let IKON function as a separate entity - unless things go badly
3. Ricoh knows the assimilation is huge
4. IKON "shopped" themselves out

No surprises.

Other Words:

Ricoh to Buy IKON - Shot Heard Around the World

IKON "...you're Stock is Rising..."

Canon Copier Profit Down 12%

Excerpts From Esp