Manager to new copier rep: “Learning how to sell copiers around here is like drinking from a fire hose.” It’s one of the many sales mantras that echoes for eternity, and it’s timeless because it’s true.
Tuesday, January 28, 2025
Tuesday, January 14, 2025
A Counterpoint to Ray's "Desert Mirage": Rethinking Industry Innovation
By Robert G. Jordan
In a fiery critique delivered in "It's the End of the Day with Ray," the discussion leans heavily into skepticism, dubbing industry efforts toward modernization as misguided quests fueled by emotional fervor rather than rational business strategies.
This response article aims to explore the opposite side of the coin, advocating that the pursuit of innovation, despite risks and occasional missteps, is not only justified but essential for the evolution of any industry.
Year-End Predictions: Familiar Ground and Bold Frontiers
Year-end predictions are like sales forecasts — they are always wrong. Well, most of the time. Predicting what will happen in our little niche is more and more difficult with every turn of the calendar. This year is no different.
With AI reshaping everything — industry consolidation, people in offices, the ongoing decline of print, and dealerships merging into larger conglomerates — predicting the future of the copier industry, even just 30 days from now, let alone in 2025, is inconceivable. Anyone who says differently is selling something.
But we’ll do just that. There is much to look forward to in office technology and good tidings in the future. I hope to cover a few of them here today.
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