By Robert G. Jordan
In a fiery critique delivered in "It's the End of the Day with Ray," the discussion leans heavily into skepticism, dubbing industry efforts toward modernization as misguided quests fueled by emotional fervor rather than rational business strategies.
This response article aims to explore the opposite side of the coin, advocating that the pursuit of innovation, despite risks and occasional missteps, is not only justified but essential for the evolution of any industry.
The Mirage or the Springboard?
Ray’s commentary paints a picture of the industry’s attempts at progress—such as the introduction of new ERP systems—as illusions that lead stakeholders astray. While there is merit in scrutinizing failed ventures like Forza, this perspective risks throwing the baby out with the bathwater. Every failure teaches invaluable lessons, forming the bedrock for future success. If history is our guide, industries that cling too tightly to the status quo end up as footnotes rather than chapters in the story of progress.
For instance, technological giants like Apple and Tesla succeeded not by avoiding failure but by embracing it as a necessary cost of innovation. Apple’s MobileMe debacle and Tesla’s initial production delays were industry punchlines—until they weren’t. Each stumble provided insights that propelled these companies toward dominance. In the copier and print services world, which is staring down the barrel of obsolescence in a digitized future, embracing the discomfort of experimentation could be the industry’s lifeline.
The rest on the Back Paige
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