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Wednesday, November 19 at 10 a.m PT/1 pm ET
I have watched the copier channel carry companies through more uncertainty than most people remember. Every transition from analog to digital, every shift in workflow, every surprise request landing late in the day. Dealers always found a way to keep customers steady. They made complicated equipment feel manageable because they showed up, listened, and solved what was in front of them.
That same experience is shaping the next chapter. Robotics is gaining attention, but what matters is how businesses absorb new tools without losing momentum. Dealers understand that part better than anyone. They earned trust door by door, meeting by meeting, and now those relationships are becoming the bridge to a technology most companies are still learning to understand.
“You are not competing with a robot. You are competing with a dealer that sells one.”
This month, something a bit different. Robots. Specifically, selling robots. More specifically, selling against robots. Have I got your attention now?
First things first. This is not about smart AI voices on the phone, automated emails, or cool AI-generated copier videos. Selling against robots here means machines that move in the real world. They lift. They navigate warehouses, service departments, and cube farms on their own.
This is not science fiction. Not “The Terminator” or Will Smith running around in “I, Robot.” These are wheels, trays, carts, and floor jacks. No robot is going to cold call your contact at the auto dealership, conduct a needs assessment, run the site survey, build a proposal, and demo a duplexer.
That is not the competition.