Selling to Digital Natives • The Imaging Channel

Selling to today’s buyer means showing up with relevance, clarity, and speed. In a world trained by TikTok and flooded

By Greg Walters

4 min. readView original

Selling to today’s buyer means showing up with relevance, clarity, and speed. In a world trained by TikTok and flooded with options, trust is earned before the first call. The buyer under 40 doesn’t want a demo, brochure, or “latest lease option.” They’ve already Googled the device, read a subreddit trashing your competitor, and found a blog from 2019 where your CEO promised to revolutionize workflows. You’re not their first stop. You’re barely the fifth.

Your prospects, from the auto shop to the F100 manufacturer, show up with a browser full of comparisons and can smell your pitch a mile away. They don’t want an education. They want relevance.

Back in the early 2000s, read more here...

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