The AI Playbook for Copier Sales: from Cold Calls to Closing Deals

by Greg Walters  |  April 15, 2025

You’ve heard the buzz about artificial intelligence (AI) more times than you care to count. You’ve also repeatedly heard pundits scream about digital transformation, the death of the copier, and the ‘adapt or die’ mantra.

But this time, it’s true. This shift surpasses the transition from monochrome to color, the leap from analog to digital, the rise of managed print services, and even the expansion into managed IT. This time, everything, everywhere, all at once is changing.

The Paper Trail of Poison: What Receipts Are Leaving Behind

 

A fingertip away from the chemical quiet war.

Cole Jensen|Greg Report Ai 2026 Contributor

There’s a quiet toxin lurking in your pocket.

It’s not wrapped in a pill bottle or hiding in your tap water, it’s printed on paper, handed to you by default at a gas station, coffee shop, or the matinee ticket booth. You probably don’t give it a second thought. Most people don’t. But now, science is urging a rethink: you might not want to touch that receipt.

You’re not just selling copiers anymore

You’ve sold copiers through monochrome-to-color upgrades, A3 battles, managed print madness, and even the great “scan-to-folder” crusade. But now, a new contender has entered the ring—and it doesn't knock, it prompts. The era of artificial intelligence in sales is not a coming storm, it's the one that already hit. 

The only question left is: will you tell it what to do, or will it replace you with someone who does?