Threads Is Doomed to Fail

"Mark Zuckerberg's Threads platform hits 100 million users in 5 days, growing faster than ChatGPT"

This is a farce.  "Threads" is less of a product and more of a 'feel better' gambit for those who cannot see beyond their own, personal biases and shortcomings.

"...the company isn’t going to actively encourage politics and hard news on the platform, but it could end up being the place people go for a conversation-based social media platform..." - The Verge

It's like a bad movie that 'everyone'(Hollywood Influencers) says is a great movie.

A good solution doesn't need a narrative to tell me it is a good solution.

Comparing this to ChatGPT is a marketing parlor trick as old as the hills - positioning.

The numbers are not real, "Threads owes much of its success to its connection with Instagram." and the platform is not sustainable -  “we don’t even know if this thing is retentive yet,...” - Mosseri

It's classic.  There was no problem to be solved.  The decision was politically motivated if not emotionally charged.

Not a good business move.

Resisting the Return: Executives Ditch the Copier for the Comfort of Remote Work

Executives to Corporate: You Can Take Our Office, But You Can't Take Our Pajamas

Executive Bullet Points:

1. Top-tier executives are leading the resistance to the five-day office week, with many willing to trade more than 20% of their compensation for the flexibility of remote work.
2. Despite the push for a return to the office, data shows that office attendance is still below pre-pandemic levels, with employees spending less time in the office than before.
3. Companies are exploring creative solutions to encourage in-person work, including relocating offices to more enticing locations and offering flexible work-from-anywhere policies.

Greg's Words

The battle goes back and forth - but the lines are beginning to solidify.  Employees want to work from anywhere - as the fear of Covid revealed.

But today it seems even the C-Suite sees the value of working from anywhere(#WFA).  No surprises there, but what is remarkable is that the #WFA movement has forces aligned with the most demographic.

Who still resists?  Commercial property management companies, commercial real estate organizations, firms heavily invested in commercial real estate(banks), peripheral businesses,(coffee shops, taxis, tow trucks, food trucks), and mayors(no tax base).

In the end, it just doesn't matter.  The #WFA movement would prevail on lessons learned during the Covid fear alone - but there is more.  Enter artificial intelligence.  Today, AI is allowing two employees to do the work of ten.  AI can be accessed from any connected point on the planet.

The office-work environment has dissolved.

How is the alignment between executive and employee going to impact the resistance to #WFA?

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From Robotic Triumphs to Backyard Copiers: The Office Tech Tap

In the latest edition of 'The Office Tech Tap', we delve into transformative strategies, current industry happenings, and emerging trends that shape the tech industry. Our focal point is Xerox's groundbreaking approach to integrating robotics into their daily operations, a tactic that has improved their receivables by over 30% and refined supply chain accuracy. This in-house triumph turned into a client success story is a model for all copier dealers.

In a climate of uncertainty, we shed light on the implications of Ninestar's import ban on the copier industry. The effect this ban has on industry professionals and how it might influence domestic retailers and offshore providers is a critical aspect of our analysis.

As remote working gains momentum, we explore the rise of backyard offices. These personalized workspaces, designed to offer a perfect blend of convenience and work-life balance, are revolutionizing the home office concept. We question the potential this trend holds for industry growth.

Lastly, we touch upon the intriguing subject of rage rooms and the cathartic destruction of printers. This unique leisure trend, while on a lighter note, raises questions about our relationship with office technology.

Get the latest insights on office technology trends, industry news, and thought leadership at The Office Tech Tap. 

Stay informed, stay ahead.

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