A new report from Amazon, reflecting a survey of 440 respondents from four sectors, says most everyone in the B2B world wants to buy from Amazon.
Go figure.
There are plenty of EComm advocates proclaiming digital buying the savior of a dying industry and to be fair, E-Commerce is the way of a future - maybe not yours.
Steer away from summary articles and agenda-supported opinions. The entire report is worth a visit. It is here.
But I must ask, "Does anyone besides me see this as another step into 'commoditization'? Am I the only one?"