You know this, and live this - for decades, the OEMs drove the industry(which is natural) and in doing so, ignored until the very last every issue that diminished the sale of hardware.
Influence has been shifting for a decade as customers find better ways to move data within and outside of their organization without a big copier in the hallway.
The Fear of Covid kicked the transformation into hyper-drive, leaving the OEMs in the rearview mirror.