Words Of Power: The Difference Between Product and Service

When I first saw this video, I immediately recognized the difference between selling product and providing a service.  I saw it in the lady who changed his value proposition from

"I am blind. Please help." 

to

"It's a beautiful day and I can't see it."

A simple variance.  Not a lie and if anything, the purest of content; without spin and heavy in perspective.

How are you presenting your value proposition?  Are you true to you - at a deeper level - or are you simply forwarding, "We sell managed print services"?




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Xerox Sells IT Outsourcing

During a Friday announcement, French IT company Atos SE revealed it is purchasing Xerox's IT outsourcing business in a deal reportedly valued at $1.05 billion in cash.

From an October 2009 statement regarding the ACS acquisition:

"...Xerox executives say the IT outsourcing portion of the ACS buy is integral to expanding the company's BPO offerings. "The lines between document outsourcing, BPO and ITO are blurring," says Paul Hartley, Xerox's vice president of corporate business strategy. "In fact, a robust IT infrastructure is paramount if it is to serve as the backbone of a BPO operation."

“Atos is a company with whom we’ve had a long relationship in several capacities. Selling the ITO business to Atos gives our clients around the globe an expanded, world-class suite of IT capabilities that complement Xerox’s industry leading BPO and document outsourcing solutions.” said Ursula Burns, Xerox’s chairman and CEO. “This transaction is another step in our ongoing portfolio management strategy and increases our focus on those areas where we can deliver the most value and expertise to our clients”.

What does this mean?

For the trenches, not much.  In a larger sense, Xerox is now able to focus on document based BPO and Document Outsourcing.  Xerox ITO services is was part of the ACS acquisition back in 2009:

The deal looks to be good for both Xerox and Atos; opening the US IT outsourcing market to Atos and allowing Xerox to collaborate with Atos and present Document BPO services to current clients.




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The Beginning of Managed Print Services Media: 2010'ish(?)

When you hear people say things like, "We've been promoting managed print services since the very beginning..." or "Our web-services are the best because we come out of your industry..." or even "We've been there, we've sold MPS and know what you need in lead generation, keyword utilization, and PPC programs. We've been in social media from the very beginning..." remember this video.

That's Ken Stuart and me on the banks of the San Antonio, right after a thrill-packed day of MPS pioneers at Photizo II.   The attendees were a collection of "cutting edge" MPS'rs and a great time was had by all.

"I blog because I like to read what I blog..." - GW

Ken and I were there, guess who wasn't.  The crusty old guys who today consider themselves oracles of marketing.  The self-proclaimed experts of all things "managed" - from printers, users, workflow to IT services (nobody but the uninitiated refer to managed services as "managed network services") are those who mocked MPS back in 2009.

This was then. This is now.

• How is your web presence going today?  
• Do you have a solid ROI?  
• Are you transforming your business away from copiers?  
• Are you that bold?
• Then why is your presence the same as everybody else?

I've put together a constellation of luminaries primarily focused on your success.  We've sold toner, copiers, paper, printers, MPS, MS, service, EDM, and fax servers.  

Just like you, we've struggled with EAutomate, incorrect meter readings, and billing, OEM quotas, and tardy service technicians.  We understand you don't have the time to understand or worry if your web team can translate your value proposition into a solid web presence.

Behold and be regaled:

Cool links:

"FOR IT PROVIDERS: MANAGED PRINT SERVICES COULD BE THE 24TH CHROMOSOME"

"I SAW MANAGED PRINT SERVICES FUTURE AND ITS NAME IS BRUCE SPRINGSTEEN."

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