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Tuesday, August 19, 2014

$HPQ InkJet vs Toner - Five Reasons You're Hearing so Much



The concept of inkjet printing originated in the 19th century, and the technology was first developed in the early 1950s. Starting in the late 1970s inkjet printers that could reproduce digital images generated by computers were developed, by Epson,Hewlett-Packard (HP), and Canon. - Wikipedia.

The best marketing dollars are spent inviting 'analysts' to an event, feed them caviar, fillet, and tell them how important they are.  Lo and behold, a fountain of cool-aid drinking marketing content disguised as 'fact' splashes across websites and the industry's remaining print media. No blame, its just the way of things.

Nice ROI.

Thursday, August 14, 2014

The $HPQ Way : Destroy All Channels Except One


8/14/14

"My armour is like tenfold shields, my teeth are swords, my claws spears, the shock of my tail is a thunderbolt, my wings a hurricane, and my breath death!"
I've talked about HP Instant Ink before  -

"This is the plan; make printing so cheap the act of printing is as thoughtless as watching TV.

Friends, I give you one possible timeline for the Future of MpS - self-imposed irrelevancy. Rejoice and make mirth for the sun shall shine on our faces forever!

So be it.

Just because the Motley Fool thinks this is a bad idea, doesn't mean it won't work(mopier). We all know how innovative HP can be (TouchPad) and their commitment to customers (2007, product delivered to the highest volume accounts only), employees(25,000 layoffs), and suppliers (thousands of canceled laser engine orders to Canon) is beyond comparison (pale)." - GRW, 2013

Well here we are, not even a year later and HP is bringing its brand of MpS to the SMB  - without you.

Death of the Copier: The Return


"Why in the hell would you come back?"  

Truth is, I never left.  The bigger truth is that the book is launching and I figured it would be nice to get the word out here where it all started.

A funny thing happened on the way to "blogdom" - I started re-reading entries from six years ago and THEY STILL MADE SENSE!

What seemed like a few years, was nothing more than a blink of the eye.  Whats more, the cast of characters hasn't changed - except for sons-of-old-guys returning home with marketing degrees - I see all the same faces, ideas and ways.

Sad.

But then another turn.  I caught the trailer for The Walking Dead now in its fifth season.  The show premiered on October 31, 2010.  Again, it seems like a million years ago since Rick rode into Atlanta - on a horse. It got me remembering, I published my first post, "Managed Print Services - That "Hot, New, Thing...", TWO YEARS before Walking Dead premiered.

Good lord, I am old.



Back then, I was selling managed print services and traveling the Wild Wild West of MPS. Everything was possible. No benchmarks, few experts, just a handful of tools - Excel, a clipboard and colored dots - and No Rules.

Has anything changed over the last 72 months?

In a way, nothing has changed.  Today:

  • Everybody talks about managed print services
  • Everybody is an expert
  • We still argue about the paperless office
  • The OEMs continue to believe they drive the market
  • Fax machines are still around
  • Nobody listens to the customer - we just talk to each other

And yet, there are some things that are different:

  • Everybody sells MpS
  • Customers are on their second or third MpS agreement
  • The A4's
  • Nobody talks about Stage 3 MpS
  • Everybody talks about managed IT services
  • The OEMs have cornered the definition
  • The analysts have sliced and diced managed print services into demographic segments
  • The paperless office is here

Well, one thing is sure.  There is plenty to write about and go off on.

Get ready, the end is here...



"In here you're not the greater good...you're part of a system..."

Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193