You Think its Just About Printed Documents, Toner Hitting Paper? Wrong..."One Word, kid...Content"

May 2011 -

Get ready for a "new" term: "Content".

And all the eyes at AIIM roll.

Another broad DOTC stroke here - MpS, is losing the "P".

Because the P is diminishing, just ask Xerox, and the C(ontent) is starting to come into focus.

Oh...you didn't know that? You didn't get the memo? What, you're still selling MPS as toner and service on your single and multi-function devices?

Stuck in S1 and 2? And you're happy, may I suggest in a state of bliss?  Stop looking at her and listen.

What are you going to sell when your clients don't need to print?

How do you think they will feel the moment they discover you don't want them to stop printing?

When they wake up and recognize they are simply part of your 'revenue stream'? When their level of consciousness sees the bogus truth of  'mobile printing'. That's right, bogus.

Most importantly, how are you going to fend off somebody like me who comes into your 'secure' account blathering on about MIF reduction, vitalization, Unified Communication, Content, CISCO, Help Desk, and the NOC?

All this under a vision of  MOS: The Optimization of EVERYTHING...no, really everything...

Ferocious, ain't I? Does your head hurt yet? I understand this occurs right before it explodes.

Ok, let's simplify and start with a single word before we take on the Dark Galactic Rift.

One word: Content.

Bright as Day, Black as Night, No Evil...

MPS InsightPro - I'm a Pro, You Should be Too...

There was a time when the only MPS information one could find, was is supplied by direct marketing firms with content referring to advertising print jobs.

Then, slowly, the trainers got involved, starting to pitch MPS as nothing more than CPC in different garb.  Releasing loosely disguised marketing pieces as white papers.

InfoTrends wasn't there.

Gartner, didn't care.

CompTIA was years away from getting in.

There was no PagePack, Twitter or FaceBook

Back then, if you 'googled' Managed Print Services, nothing came back.

But one day, a few returns started to populate the Google alert you set up for "Managed Print Services"(ok, I know I was the first one ever to do this, back in the day)

And somehow, a complete Managed Print Services article appeared.  The brainchild of some firm whose name you didn't know how to pronounce.

You 'googled' φωτίζω and saw the light.