In the movie Paton, the good General has read Rommel's book, 'Infantry Attacks' and in doing so, is able to anticipate and defeat the German in a key battle.
As Rommel's tanks retreat, the classic quote goes something like, "...Rommel, you magnificent b*stard, I read your book!"
As far as I am concerned, the Purchaser is the absolute LAST person you want to see, if at all, in the selling cycle.
But, for those of you who insist, I recommend you read their book. Find out what it takes to become a CPM and what exactly Strategic Purchasing means.
In this spirit, I submit to you an article written by Nancy Hitchcock over at Purchasing.com, New MFPs help meet cost-reduction goals and Green concerns.
Ricoh, Toshiba, Konica Minolta, Xerox and Sharp get good coverage - all A4 exposure and the article will give you a flavor for what some Purchasers may find important when considering MFPs.
Take for instance this passage: "...As companies strive to improve efficiencies and cut costs in this economy, office products buyers are taking a closer look at capabilities of new multifunction products (MFPs) which combine printing, copying, scanning and faxing in one device..." - Could this statement be any more "dated" ? Hello, the 2001 called, they want their copier brochure back.
Also:
"..In response to buyer demand, manufacturers of MFPs are designing systems that maximize workflow efficiency by offering faster print/copy speeds and making the systems easier to operate. They are also enabling organizations to add high-quality color to their documents at an affordable price to reduce the time and expense of outsourcing print jobs. High-performance products are packaged in smaller, more affordable machines. More advanced features enable users to automate workflow by distributing scanned documents to e-mail, FTP sites, archived folders and document management applications, for instance..." - Visionary, truly stunning...
Enjoy here:
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