You’re Not Selling a Machine. You’re Selling Time.

When I started in this business, I thought I was selling copiers. 

Machines. Toner. Maybe a contract or two. 

The truth didn’t hit me until a client said this: “Greg, I don’t care what brand it is, just make sure my people don’t have to think about it.”

That’s when it clicked.

They weren’t buying a copier. They were buying time.

You can dress it up all you want. Feed rates, duplex speed, finishing options, mobile compatibility. None of it matters if the buyer still feels like they’re wasting time. That’s the true cost center.

Here’s the part that’s hard for new reps to swallow. Most of what you’re trained to say—the machine specs, the upgrades, the lease deal—none of that really addresses the real value prop. The C-suite is not looking for a slightly faster warm-up time. They want their operations to move smoother. They want to stop hearing complaints about the printer jamming or the receptionist asking for another toner order.

They want to stop wasting time on things that are not their business.

So the next time you're in front of a buyer, stop selling the box. Sell the time the box gives back.

"...and now the effect is a widow and two orphan children..."

“I am told that as a state representative this is the moment where I'm supposed to express my heartfelt condolences and then stand in solidarity with those on the other side of the aisle as we condemn political violence and stand unified as one people.

But we aren't "one people" are we?

The truth is we haven't been for some time now, and there is really no point in pretending anymore, if there ever was.

We are two very different peoples. We may occupy the same piece of geography, but that is where the similarities seem to abruptly end.

I convinced myself for a long time that whenever the left called me a racist, a bigot, a sexist, a fascist, a "threat to democracy" for even the most innocent of disagreements, that it was simply hyperbolic rhetoric done for effect.

🚀 Copier sales training is about to change forever.

Meet Celeste — 

an AI-powered sales trainer 

built on OpenAI’s ChatGPT and fueled by a growing library of real sales documents. From cold-call simulations and account reviews to identifying prospects, 

Celeste adapts in real time, cuts research time, and even acts as a CRM with memory. 

With no direct competition, it’s uniquely positioned to disrupt the copier sales industry. 

• One on Ones? No problem.
• Training customized specifically for you? Duh.  Your are Celeste's world.

911

The End of Print… and the Rise of the Office Humanoid

Art Post 

ENX Difference Maker for 2022.Top 100 Influencer w/ Office Technology in 2022. 8 Times Awarded "ENX Difference Maker" for Technology. I enjoy helping clients with print devices and digital transformation

September 4, 2025

Why “digital services” won’t save copier OEMs, and what will

Let’s stop whispering: office print is collapsing. When the last tray runs dry, scanning follows, then “document workflows.” Many OEMs are rebranding as “digital service companies,” but that’s a half-measure. Subscriptions don’t replace the fat, predictable annuities of clicks and toner.

Is North Florida the Next Hotbed for Office Ready Robots™?

The copier hum has long been part of Jacksonville, Tallahassee, and Gainesville offices. Dealers across North Florida kept that hum alive, rolling trucks down I‑95 and I‑10, fixing misfeeds, and keeping fleets running. Work that built trust. But the market is shifting. Global copier demand is steady but not expanding quickly. Transparency Market Research projects the copier market to grow at roughly 3.9 percent annually through 2031 to about 19.7 billion dollars. Dealers are searching for the next engine of recurring revenue as print volumes flatten.

Office Ready Robots™ from companies like Quasi are not industrial arms bolted to factory floors. They are mobile machines tuned for everyday environments: offices, hospitals, campuses, distribution centers. They roll with cameras and sensors, carrying mail, escorting visitors, and running supplies. They need leasing, service, and updates, the very skills North Florida’s copier channel already delivers.

Are Fargo and Minnesota the Next Hotbeds for Office Ready Robots™?

The copier hum has long been part of offices across the Upper Midwest. Dealers in Fargo, Minneapolis, and throughout Minnesota kept that hum alive, rolling trucks through snowstorms, fixing jams, and keeping fleets running. Reliable service that built trust. But the market is shifting. Copier demand is steady but no longer expanding quickly. Transparency Market Research projects the global copier market to grow at roughly 3.9 percent annually through 2031 to about 19.7 billion dollars. Dealers are looking for the next source of recurring revenue as print volumes flatten.

Office Ready Robots™ from companies like Quasi are not factory robots bolted to auto lines. They are mobile machines tuned for everyday environments: offices, hospitals, campuses, and distribution centers. They carry mail, escort visitors, and move supplies. They need leasing, service, and updates—the very strengths Fargo and Minnesota copier dealers already deliver.

The regional economy is adapting. Fargo continues to grow as a healthcare, education, and agri-business hub. In Minnesota, the Twin Cities remain a major business center, with finance, healthcare, and logistics fueling office demand. Colliers and Cushman & Wakefield both report that Minneapolis office vacancy is high but stabilizing, while industrial vacancy remains low at under 5 percent with strong leasing in logistics and light manufacturing. These market dynamics create clear lanes for robots: front offices investing in hybrid workplaces, and warehouses and healthcare systems adding automation to cut labor strain.