New to Copier Sales: The Common Mistakes

Being new at anything has its challenges, and everyone around you has advice. Often, the warning of what not to do is simply a statement based on the advisor’s personal experience, with no substance beyond, “This is how I’ve done it; this is how we do it. This is how you will, too.”

That’s not necessarily bad, but it’s just one person’s experience. It may or may not fit your situation.

I’ve put together a few common areas new selling professionals overlook and often fall victim to, along with insights on how understanding sales dynamics can help you make the transition.

Post Walters Show - Scanning 2.0: Why Dedicated Scanners Are Reinventing the Document Workflow

by Celeste Locke

On a recent show hosted by Art Post and Greg Walters, industry insiders took a deep dive into the world of scanning and digitization, revealing just how far we have come from the days of relying solely on photocopiers for office tasks. Their discussion touched on high-speed dedicated document scanners, compliance requirements, Ai-fueled analytics, and the impressive range of ways scanning solutions can transform businesses, whether it is a small medical clinic or a massive government archive.

New to Copier Sales — Begin the Self-Training Journey With AI

Manager to new copier rep: “Learning how to sell copiers around here is like drinking from a fire hose.”  It’s one of the many sales mantras that echoes for eternity, and it’s timeless because it’s true.

Traditional learning methods consist of one person telling the newbie how they did it, how one method or a combination of protocols worked well for them, and the many thousands of other sales reps before them. This is not a lie, but it is not the entire truth.  As a matter of fact, the most used method of sales training is baptism by fire: “Here’s a list of the prospects in your territory, it’s a good one, reach out to every one of them and secure as many appointments as possible.”  That’s it.