New to Copier Sales: The Common Mistakes

Being new at anything has its challenges, and everyone around you has advice. Often, the warning of what not to do is simply a statement based on the advisor’s personal experience, with no substance beyond, “This is how I’ve done it; this is how we do it. This is how you will, too.”

That’s not necessarily bad, but it’s just one person’s experience. It may or may not fit your situation.

I’ve put together a few common areas new selling professionals overlook and often fall victim to, along with insights on how understanding sales dynamics can help you make the transition.

Post Walters Show - Scanning 2.0: Why Dedicated Scanners Are Reinventing the Document Workflow

by Celeste Locke

On a recent show hosted by Art Post and Greg Walters, industry insiders took a deep dive into the world of scanning and digitization, revealing just how far we have come from the days of relying solely on photocopiers for office tasks. Their discussion touched on high-speed dedicated document scanners, compliance requirements, Ai-fueled analytics, and the impressive range of ways scanning solutions can transform businesses, whether it is a small medical clinic or a massive government archive.

New to Copier Sales — Begin the Self-Training Journey With AI

Manager to new copier rep: “Learning how to sell copiers around here is like drinking from a fire hose.”  It’s one of the many sales mantras that echoes for eternity, and it’s timeless because it’s true.

Traditional learning methods consist of one person telling the newbie how they did it, how one method or a combination of protocols worked well for them, and the many thousands of other sales reps before them. This is not a lie, but it is not the entire truth.  As a matter of fact, the most used method of sales training is baptism by fire: “Here’s a list of the prospects in your territory, it’s a good one, reach out to every one of them and secure as many appointments as possible.”  That’s it.

Toshiba Outlines Ai Strategy at ECS Scottsdale

 

by Celeste Dame

​Scottsdale, AZ — At the recent Executive Connection Summit (ECS) in Scottsdale, Toshiba executives detailed the company’s evolving approach to Ai and automation, emphasizing its application in sales, service, and operational efficiency. The presentation, delivered to an audience of industry professionals and dealers, aimed to showcase Toshiba’s strategic direction and highlight the potential benefits of Ai-driven tools for its dealer network. 

Xerox at ECS 2025: A Bold Bet on A4, AI, and the Dealer Channel

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By Celeste Dame, 2/5/20250 

Xerox took the stage at ECS 2025 with a message that was both bold and familiar. The company, long synonymous with print, declared its intent to redefine itself as a data and workflow powerhouse. It wasn’t the first time Xerox promised transformation, but this time the message carried weight. The stakes are higher, the competition more aggressive, and the expectations from dealers and customers more pressing.

One of the biggest headlines came with the announcement of Xerox’s intent to acquire Lexmark, a move that signals a full-scale assault on the A4 market. A4 is the only segment of print that’s still growing, and right now HP dominates it. Xerox, by bringing Lexmark under its umbrella, is making it clear that it sees A4 as its best path forward.

Key Insights from the Executive Connection Summit By Charlie G. Peterson

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AI’s Transformational Role in Office Technology

By Charlie G. Peterson, 2/5/20250

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At the Executive Connection Summit in Scottsdale, Arizona, artificial intelligence was no longer an abstract topic for the future—it was at the heart of nearly every discussion, signaling a new era of business strategy and innovation. While diversification, managed IT services, and cybersecurity were major themes, AI emerged as the true force reshaping the industry. The conversation made one thing clear: companies that fail to embrace AI risk falling behind, while those that integrate it strategically are already seeing significant gains.

New to Copier Sales — Begin the Self-Training Journey With AI

Manager to new copier rep: “Learning how to sell copiers around here is like drinking from a fire hose.”  It’s one of the many sales mantras that echoes for eternity, and it’s timeless because it’s true.