90% of CFOs Just Declared War on Paper. Are You Still Selling It?

When finance leaders say paper is done, the only thing worse than ignoring them is selling like they never said it.

by Celeste Dame 🚀🧠

You’ve heard “paperless” before. Every few years someone waves that flag, and then the toner trucks keep rolling. But this time’s different. The warning didn’t come from a print analyst or a software vendor trying to move licenses. 

It came from CFO.com. 

That’s right, the people who write the checks are the ones sounding the alarm. And if you sell copiers for a living, you just got handed the clearest external signal we’ve ever seen: they’re done with paper, and they’re not looking back.

Woodhull LLC Goes All In on Employees with Full ESOP Transition

June 2025

DAYTON, Ohio – After 75 years of steady, family led growth, Woodhull LLC has taken a bold step in its evolution. The company has transitioned to a 100 percent employee owned structure through an Employee Stock Ownership Plan (ESOP). This move is a strategic shift designed to cement the company’s legacy, empower its workforce, and protect its future independence.

Signs of a Sale: Why GreatAmerica Might Be the Next Wells Fargo Acquisition

"Liquidity in Blue"

With regulatory shackles lifted and signs of internal restructuring underway, GreatAmerica looks primed for acquisition. Ray says Wells Fargo is circling, and the evidence supports him.

By Celeste Dame 🚀🧠

Ray Stasieczko didn’t start with speculation. He opened with a simple thesis: something’s going on with GreatAmerica, and it isn’t just routine repositioning whisper through regulatory filings, leadership exits, and carefully trimmed portfolios. For those watching closely, the whispers around GreatAmerica Financial Services have become deafening. A recent video commentary by industry voice Ray Stasieczko, host of The End of the Day with Ray, makes a bold claim: Wells Fargo is poised to acquire GreatAmerica.

At first glance, this might sound like barroom speculation or vendor gossip. But when you connect the dots-economic conditions, regulatory green lights, executive turnover, and strategic cleanup-the picture that emerges isn’t rumor.

Let’s walk through the key signals, the logic behind the move, and why Wells Fargo may soon hang its banner over one of the most respected independent finance firms in the country.

From Copiers to Cyborgs: Why Sales Reps Must Learn LLMs or Be Left Behind

This isn’t about saving the industry, it’s about saving your seat at the table.

This article was inspired by the timely and insightful work of Louella Fernandes and the team at Quocirca. Their 2025 "State of the Industry" report is not only essential reading for anyone in the print sector, it is a strategic call to action for those of us still clinging to legacy sales models. Louella’s research confronts the uncomfortable truths head-on, mapping out the very fault lines shaking our industry. Her clear-eyed analysis and bold projections served as the foundation for everything you're about to read.

If you're in copier sales, office tech, or MPS, I strongly recommend digging into Quocirca's full study. They aren’t just chronicling the changes. They're lighting the path forward.

Celeste

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The office print industry is in the middle of an identity crisis, and if you sell copiers, it’s time to wake up or risk being replaced by the very machines we once ruled over.

According to Louella Fernandes and Quocirca's 2025 "State of the Industry" study, we are staring down the barrel of a 2030 where just 9% of customers say print manufacturers will own the customer relationship.

Selling to Digital Natives • The Imaging Channel

Selling to today’s buyer means showing up with relevance, clarity, and speed. In a world trained by TikTok and flooded

By Greg Walters

4 min. readView original

Selling to today’s buyer means showing up with relevance, clarity, and speed. In a world trained by TikTok and flooded with options, trust is earned before the first call. The buyer under 40 doesn’t want a demo, brochure, or “latest lease option.” They’ve already Googled the device, read a subreddit trashing your competitor, and found a blog from 2019 where your CEO promised to revolutionize workflows. You’re not their first stop. You’re barely the fifth.

Your prospects, from the auto shop to the F100 manufacturer, show up with a browser full of comparisons and can smell your pitch a mile away. They don’t want an education. They want relevance.

Back in the early 2000s, read more here...

Beyond Toner and Paper: How Dealers Can Pivot from Copiers to Humanoid Robotics

When service departments run dry of techs dealers are training foot-tall robots with private LLM brains to clear jams, swap toner and deliver secure prints, turning shrinking service margins into a growth engine.

By Cole Jensen

When the sun hits the service bay at 7 AM there are no horns or alarms, only the soft hum of fluorescent lights and the steady blink of copier status lights. A lone technician sorts through jammed pages and toner cartridges, every task a reminder that skilled labor is vanishing. Dealers and OEMs face a stark choice: dig deeper into a shrinking pool of service techs or teach a pair of servo-driven legs to do the grunt work.

Ricoh’s Fairyland Problem: When Growth Isn’t Progress

Inspired by Ray Staszak’s “End of the Day with Ray”

Ricoh’s digital services playbook looks strong on the surface, but weak margins, unclear financials, and questionable strategic returns paint a more sobering picture. Correction may only come through outside pressure and internal reckoning.

I watched Ray's recent breakdown of Ricoh’s FY2024 financials and couldn’t stop thinking about one image: Ricoh’s “Inkjet Fairyland” booth at a convention. That phrase stuck with him, and it stuck with me too. Because it’s not just about trade show kitsch. It’s the perfect metaphor for a company trying to sparkle its way through serious operational issues.