Why the Copier Dealer Channel Is Built to Power the Humanoid Revolution

I'll say it: "the humanoid robots aren’t coming. They’re here." 

And someone’s going to need to roll up their sleeves and get them installed, trained, and serviced in the real world. If you’re building one of these things, or investing in them, or dreaming up where they go next, here’s something you might not expect: the people who used to sell and fix copy machines might be your secret weapon.

This is for the C-suite folks at robotics OEMs. Give me 20 minutes and I’ll show you a national, field-ready service infrastructure that already exists, knows how to run a territory, and has been quietly waiting for what’s next. It’s the copier dealer channel. And they’re not dead. They’re just evolving.

The robots are already walking. Now it’s time to think about how they’ll get to the customer.

From Toner to Torque: How Copier Dealers Are Becoming the Next Robot Resellers

Robots aren't coming. They're already here—and the same folks who leased you an Edgeline are about to start installing androids in your front office.

By Greg Walters

This started as a Friday show about humanoids. Four of us on screen, no script, just shop talk and too much coffee. By the time the hour was up, we weren’t just talking about androids. We were outlining the next move for the entire dealer channel.

The copier guy is about to become the robot guy. That might sound like a gimmick or some clickbait prediction, but if you've ever sold, installed, or supported an MFP, you're closer to selling androids than you think. The gap isn't technical. It's mental. And it’s shrinking fast. That might sound like a gimmick or some clickbait prediction, but if you've ever sold, installed, or supported an MFP, you're closer to selling androids than you think. The gap isn't technical. It's mental. And it’s shrinking fast.

RollUpVille: How Copier Roll-Ups Hit the Rate Wall and What Comes Next

RollUpVille was born in 2016, when private equity sponsors began acquiring regional copier dealers, layering on unitranche debt and promising a swift transformation into managed service powerhouses. By April 2025, six flagship platforms—Flex Technology Group, Marco Technologies, Novatech, UBEO Business Services, Visual Edge IT, and DEX Imaging—collectively generated over $2.5 billion in revenue. Yet none has achieved a successful exit. Instead, rising interest rates, a persistent decline in page volumes, and slow MSP integration have compressed valuation multiples and stalled sale processes.