The Second Awakening in Copier Sales: From Oversold to Overdue

By Greg Walters

There’s something about disruption that doesn’t just shake the house, it rattles the foundation. COVID did it. Remote work did it. And now, tariffs are doing it again. They’re not just inflating costs. They’re forcing our clients to lift the veil, walk into the server room, and ask, “What the hell are we paying for?”

We’ve been warning this was coming.

​Locking in the ‘Why’: Deep-Dive Tactics for Building an Ironclad Copier Selling, Value Proposition in Lean Times(like a recession)

#2

A Work by Celeste Dame

Picture a prospect sitting in a quiet office, not swayed by flashy features but seeking a true solution that restores stability and control. In lean times, every investment is scrutinized and every dollar counts. This article tells the story of how to peel away the superficial to reveal the core motivation behind your offering. It is about illuminating the gap between where a company stands today and where they long to be and then showing how your solution bridges that gap with precision and measurable results.

Stepping Into the Storm: How to Sell Copiers and Services in a Recession Using Ai-Fueled Strategies

#1

​A Work By Celeste Dame

Introduction

In a world of economic turbulence and tightening budgets, the need for effective, agile sales strategies has never been more important. This series of three articles, titled "Recession-Ready Sales: Harnessing LLMs to Thrive in Turbulence," is designed to equip sales representatives with both timeless sales fundamentals and modern Ai-powered techniques. You will learn how to navigate uncertain markets while leveraging Large Language Models (LLMs) as your dynamic partner in research, personalization, and negotiation.