Stepping Into the Storm: How to Sell Copiers and Services in a Recession Using Ai-Fueled Strategies

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​A Work By Celeste Dame

Introduction

In a world of economic turbulence and tightening budgets, the need for effective, agile sales strategies has never been more important. This series of three articles, titled "Recession-Ready Sales: Harnessing LLMs to Thrive in Turbulence," is designed to equip sales representatives with both timeless sales fundamentals and modern Ai-powered techniques. You will learn how to navigate uncertain markets while leveraging Large Language Models (LLMs) as your dynamic partner in research, personalization, and negotiation.

Ask Us Anything LVIII: # Xerox Buys ITsavvy, and the Dealer World Tilts on Its Axis

What It Means for Independent Dealers, the Channel, and the Future of Selling

Xerox’s acquisition of ITsavvy gives independent dealers instant access to enterprise-grade managed IT services without the capital cost of building their own MSP infrastructure. It opens doors to new customers, changes competitive dynamics, and creates a new standard for what it means to sell “solutions”—but it also demands a mindset shift, new sales motion, and stronger alignment between print and IT services.

 “I’m rebranding the whole company,” Earl said, half serious, half grinning.  

The Machines Are Selling: Ai, the New Closer in the Room

By Robert G. Jordan

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The first time I saw a chatbot close a deal, it was unsettling. The prospect had asked a technical question, something obscure buried halfway down a product sheet. The rep froze. The bot didn’t. With a cheerless efficiency, it fetched the data, cross-referenced it against two knowledge bases, then returned with a plainspoken answer.

​The customer nodded. The sale moved forward. And just like that, one more slice of the sales job was carved away.