Ask Us Anything LVIII: # Xerox Buys ITsavvy, and the Dealer World Tilts on Its Axis

What It Means for Independent Dealers, the Channel, and the Future of Selling

Xerox’s acquisition of ITsavvy gives independent dealers instant access to enterprise-grade managed IT services without the capital cost of building their own MSP infrastructure. It opens doors to new customers, changes competitive dynamics, and creates a new standard for what it means to sell “solutions”—but it also demands a mindset shift, new sales motion, and stronger alignment between print and IT services.

 “I’m rebranding the whole company,” Earl said, half serious, half grinning.  

The Machines Are Selling: Ai, the New Closer in the Room

By Robert G. Jordan

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The first time I saw a chatbot close a deal, it was unsettling. The prospect had asked a technical question, something obscure buried halfway down a product sheet. The rep froze. The bot didn’t. With a cheerless efficiency, it fetched the data, cross-referenced it against two knowledge bases, then returned with a plainspoken answer.

​The customer nodded. The sale moved forward. And just like that, one more slice of the sales job was carved away.

You're Already Late: Ai Has Changed Copier Sales Forever

 The copier sales rep who ignores Ai isn’t competing with their peers. They’re competing with extinction.

By Celeste Dame

It begins with a simple idea. The tools we use shape the way we work. But sometimes, a new tool doesn’t just shape, it shatters everything that came before. That’s what Shopify’s CEO, Tobi Lütke, is talking about in his memo. It isn’t just a call to use artificial intelligence as a tool. It’s a declaration that Ai is the new baseline. Not optional. Not experimental. It’s the new starting line. Either you're running with it, or you're watching from the sidelines.

Now, take that mindset and drop it into one of the most resilient and, let’s face it, change-resistant sales channels in the world: copier sales.