New to Copier Sales: Shifting into New Vertical Markets

We’ve talked about vertical markets before so you probably know that verticalizing your sales attention provides a structured way to grow sales. The more familiar you are with an industry, the better you can speak its language. Understanding common challenges builds credibility, and before you know it, you’re the go-to expert in that space.

But sticking to one vertical isn’t always the best move. Expanding into new markets opens more opportunities, helps you stay ahead of competitors, and keeps your sales pipeline full. You won’t max out an entire industry on your own, but competition can push you to look elsewhere. Shifting into a new vertical might not be top of mind when you’re still getting a handle on machines, software, and leasing, but it’s a natural next step that builds on what you already know.

​The Robot Revolution and Your Copier Dealer

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How Office Technology Providers Could Own the Future of Humanoid Robotics

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By Cole Jensen

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It’s captivating to picture a near future where humanoid robots become as common in homes as microwaves and washing machines. Robots handling everyday chores like folding laundry, loading dishwashers, and even preparing simple meals is no longer just fantasy. Current technological advances suggest this could happen sooner than we think.

Still Standing: Xerox’s Relentless Crawl Back

- Celeste Dame

Xerox Holdings Corporation's announcement to acquire Lexmark International for $1.5 billion reverberates across an industry where every decision echoes through supply chains, service models, and competitive strategy. This merger, rather than a simple expansion of portfolios, signals Xerox’s latest attempt to realign itself in a sector it once dominated but now finds increasingly complex and fragmented.