Xerox at ECS 2025: A Bold Bet on A4, AI, and the Dealer Channel

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By Celeste Dame, 2/5/20250 

Xerox took the stage at ECS 2025 with a message that was both bold and familiar. The company, long synonymous with print, declared its intent to redefine itself as a data and workflow powerhouse. It wasn’t the first time Xerox promised transformation, but this time the message carried weight. The stakes are higher, the competition more aggressive, and the expectations from dealers and customers more pressing.

One of the biggest headlines came with the announcement of Xerox’s intent to acquire Lexmark, a move that signals a full-scale assault on the A4 market. A4 is the only segment of print that’s still growing, and right now HP dominates it. Xerox, by bringing Lexmark under its umbrella, is making it clear that it sees A4 as its best path forward.

Key Insights from the Executive Connection Summit By Charlie G. Peterson

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AI’s Transformational Role in Office Technology

By Charlie G. Peterson, 2/5/20250

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At the Executive Connection Summit in Scottsdale, Arizona, artificial intelligence was no longer an abstract topic for the future—it was at the heart of nearly every discussion, signaling a new era of business strategy and innovation. While diversification, managed IT services, and cybersecurity were major themes, AI emerged as the true force reshaping the industry. The conversation made one thing clear: companies that fail to embrace AI risk falling behind, while those that integrate it strategically are already seeing significant gains.

New to Copier Sales — Begin the Self-Training Journey With AI

Manager to new copier rep: “Learning how to sell copiers around here is like drinking from a fire hose.”  It’s one of the many sales mantras that echoes for eternity, and it’s timeless because it’s true.