You’re not just selling copiers anymore

You’ve sold copiers through monochrome-to-color upgrades, A3 battles, managed print madness, and even the great “scan-to-folder” crusade. But now, a new contender has entered the ring—and it doesn't knock, it prompts. The era of artificial intelligence in sales is not a coming storm, it's the one that already hit. 

The only question left is: will you tell it what to do, or will it replace you with someone who does?

Title: Human First, Machine Second: Why Ai Can't Close the Deal for You

There’s a lot of noise right now about artificial intelligence rewriting the sales playbook. Some are already handing over the pen. But before we let a chatbot draft our closing arguments, maybe we should ask a different question: Are we replacing bad habits with good tech, or are we just digitizing the same tired mediocrity?

Konica Minolta’s New Dealer Agreement Raises Eyebrows and Alarms in Industry Circles

By Staff Writer | April 15, 2025

Konica Minolta Business Solutions U.S.A. recently rolled out a new dealer agreement and hosted a press event to explain the changes, but the move is drawing more questions than applause from those in the know. In a tightly controlled virtual “presser” with select trade press and analysts, the company touted its fresh strategy aimed at bolstering dealer competitiveness. Critics, however, say the event had all the hallmarks of scripted PR and little room for transparency.

The Second Awakening in Copier Sales: From Oversold to Overdue

By Greg Walters

There’s something about disruption that doesn’t just shake the house, it rattles the foundation. COVID did it. Remote work did it. And now, tariffs are doing it again. They’re not just inflating costs. They’re forcing our clients to lift the veil, walk into the server room, and ask, “What the hell are we paying for?”

We’ve been warning this was coming.

​Locking in the ‘Why’: Deep-Dive Tactics for Building an Ironclad Copier Selling, Value Proposition in Lean Times(like a recession)

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A Work by Celeste Dame

Picture a prospect sitting in a quiet office, not swayed by flashy features but seeking a true solution that restores stability and control. In lean times, every investment is scrutinized and every dollar counts. This article tells the story of how to peel away the superficial to reveal the core motivation behind your offering. It is about illuminating the gap between where a company stands today and where they long to be and then showing how your solution bridges that gap with precision and measurable results.

Stepping Into the Storm: How to Sell Copiers and Services in a Recession Using Ai-Fueled Strategies

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​A Work By Celeste Dame

Introduction

In a world of economic turbulence and tightening budgets, the need for effective, agile sales strategies has never been more important. This series of three articles, titled "Recession-Ready Sales: Harnessing LLMs to Thrive in Turbulence," is designed to equip sales representatives with both timeless sales fundamentals and modern Ai-powered techniques. You will learn how to navigate uncertain markets while leveraging Large Language Models (LLMs) as your dynamic partner in research, personalization, and negotiation.

Ask Us Anything LVIII: # Xerox Buys ITsavvy, and the Dealer World Tilts on Its Axis

What It Means for Independent Dealers, the Channel, and the Future of Selling

Xerox’s acquisition of ITsavvy gives independent dealers instant access to enterprise-grade managed IT services without the capital cost of building their own MSP infrastructure. It opens doors to new customers, changes competitive dynamics, and creates a new standard for what it means to sell “solutions”—but it also demands a mindset shift, new sales motion, and stronger alignment between print and IT services.

 “I’m rebranding the whole company,” Earl said, half serious, half grinning.