In casting an accusing gaze, one cannot help but point a finger at the masterfully produced drama series, "Mad Men." Our present-day fascination and subsequent overvaluation of marketers find its root in the series' enthralling depiction of the golden era of Madison Avenue.
With the phrase "demand generation" gaining popularity, I must admit I remain at odds with its premise. I maintain that demand is not a construct, rather it's something to be unearthed. If anything, demand should be drawn in, courted even, not relentlessly pursued with aggressive targeting. Yes, I confess, I may be leaning toward the idealistic end of the spectrum.
Marketers have been given too much credit and now too much power.
I never agreed with the phrase, "demand generation". In my mind, one does not create demand, one discovers demand; at the very best demand is attracted not targeted. Idealistic, I know.
This Bud Light thing is dumb. The Sports Illustrated thing is dumb. The NFL thing is dumb.
Nobody is stopping anybody from buying Bud Light, there is no evil force that excludes folks from any planet from attending a football or basketball game.
Get it? The World, at least here, includes EVERYONE.
From scheduling to drafting emails, artificial intelligence is reshaping the corporate world and executive support roles.
Greg's Words
It's happening right now. AI is eating the world, one process at a time, millions of times a second.
The C-Suite understands that data, reports, and scheduling can be accomplished by the great AI in the Sky. The administration position is on the path to obscurity. Once the AI in the sky connects with airline, travel, and hotel apps(and the millions of other kinetic applications) the circle will be complete:
Everything from ordering lunch, delivering groceries, booking flights, and getting tickets for the play/game/concert will be handled by our unique and personal assistant - The AI.
Imagine the myriad of other jobs and positions that will disintegrate - office jobs. Jobs that once typed documents, then printed, copied, digitized, stored, and moved data by "hand". Gone.
Musk is playing three-dimensional Majong while the rest of us are watching Saturday morning cartoons. I believe him when he says managers and office workers at Tesla must be in the office. When you're building something tangible, it is very poor form to have the folks on the line see colleagues working from the comforts of home - I get that in an automotive start-up. A continuous state for Tesla.
And I understand the technique of demanding Twitter employees 'get back to the office' when he first took control of the Bluebird - he was giving those who didn't want to work at Twitter the opportunity to fly the coop. And they did.
So when he nearly popped a blood vessel the other day, demanding "...people should get off their moral high horse with that work-from-home bullshit..."(People? What 'People"?) I took note. Literally, I took notes.
But of course - just a scant few minutes earlier, he outlined how he could sell Teslas today at no profit, but look forward to 5 times more in the coming years - Tesla Taxi Mode.
He rarely publically displays that level of passion - even when his rocket ship blew up, his response was aplomb - but he slept on the shop floor in the early days of Tesla, an entire industry lined up against him even the White House shunned the guy.
He's all wrapped up in Tesla, his first and only child, so every perceived threat, real or unreal will be dealt with great prejudice.
That's it in a nutshell: for Tesla to outlast the rest, autonomous Tesla Taxi Mode is the key, and every Tesla that stays at home, eats into profits.
Are you immersed in the Office Technology space? Or are you a gaming enthusiast navigating the thrilling e-gaming landscape? If you answered yes to either, we have exciting news for you! We're thrilled to announce that our dynamic newsletters, The Office Technology Tap and The Gaming Tap, are live, evolving, and constantly adapting to the changing landscape.
Taking inspiration from the data-driven insights of the tireless team at gap Intelligence, we're committed to bringing you the latest news and developments from the frontlines of these exciting industries.
Navigating the evolving world of selling solutions
Adapting business models to the shifting landscape
Insightful content to help you educate prospects
And a pulse on the general news of the industry
Our readership spans from the savvy sales trenches to the strategic C-suite, all the way to pioneering company owners. We address the burning questions of the day like:
Will managed print services remain viable?
How is the Work From Anywhere movement impacting your business?
How can your salespeople embrace change, survive trying times, and thrive in the continuous turbulence that is technology?
Innovate, Adapt, and Thrive: The Future of Business Unfolds
Executive Summary:
Office equipment dealers seek growth through ancillary products and services, focusing on cloud-based solutions, managed IT, workflow automation, and digital marketing.
South African office technology company Nashua celebrates its 50th anniversary by adapting to market changes and prioritizing customer needs.
Adobe Photoshop empowers users to add realistic signatures to digital documents, and the increasing use of AI in the workplace raises questions about its integration and potential implications.
Office equipment dealers and businesses are constantly seeking innovative ways to grow and adapt to the rapidly evolving market. One way they achieve this is by expanding their offerings with ancillary products and services that complement their existing portfolio. As these dealers strive for success, they prioritize recurring revenue, high-profit margins, and leveraging other products and services.
"...people should get off their moral high horse with that work-from-home bullshit..." - yeah, he said that.
If been watching him for a few weeks(not in a creepy way & I am not a fanboy) he presents as a person who thinks more than he talks and I hadn't seen him emote until this session.
"...you're gonna to make everyone else who made your car come work in the factory... you're gonna tell the people who make your food that they can't work from home... the people that come fix your house they can't work from home but you can... does that seem morally right? That's messed up..."
Now to be fair, a few minutes before he says all this, he explains how he could sell Telsas for no profit, but look forward to a 5x profit from his EVs in the future.
