We've gone from Gorilla Marketing to Goofy Marketing.
In the old days, we would send one baby shoe with a note, "Are companies make a great pair." Get it?
Later, we would send a radio-controlled car with an offer to deliver the remote control, when given an appointment.
I've seen it all, crumbled letters, newspaper articles writing about how your prospect did something famous(or infamous), singing telegrams, lunch in a box, and yes even fresh apple pie in exchange for a signature.
I can't believe I still hear about these techniques.
_________
This account is based on a True Story. The names and locations are changed to protect the ignorant.
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The sharp-dressed, well-seasoned sales manager sauntered in five minutes late. He's read somewhere, that a strong entry is important when motivating the troops and this month's sales figures are in need of some heavy stimulation.
"All right ladies, " he starts, ignoring the fact that only two of the 18 salespeople in the room are female, "as you know, this is the
last week of the month. You've all committed to numbers that none of you have delivered. Not one."
Initiate spontaneous, mutual sphincter contractions.