You Know Who You Are - You're Not Alone.

What in the hell does this have to do with MpS/Copier Sales?

Nothing...Everything...

DOTC, TheDeathOfTheChannel - More From 2011 Global MPS Conference

I am a big fan of those ad-hoc meetings around the watering hole, in the lounge or on the bus to Harley Davidson.

You never know who may end up sitting next to on the bus ride over.

This year some of the offline talk revolved around the OEMs - indeed, we had Xerox, HP, Ricoh, and Canon all on one stage fielding questions.  I don't think this has ever happened before.

One conversation that struck me was about 'control' or better yet, the lack of control the OEMs have relative to just 2 years ago.  Control over the industry, over the channel, over the customer.

I detected a bit of anxiety, bitterness.  Granted, the relationship between dealer and OEM has always been strained, right?  And over the years, we've all heard the common complaints, the same gripes  -

• "manufacturers quotas are unrealistic and they keep changing"
• "they are shifting their warehousing cost to us"
• "why is your service rate so high"
• "how can I compete when your toner pricing is so high?"
• "CBS vs. the Canon dealer"
• "RBS vs. the Ricoh dealer"
• "direct vs. the dealer'
• "Are they redefining an Enterprise Level Account, again?"
• "thank goodness for back-end and MDF..."

But this time it was different.  This time, as I listened, waftng through the angst was something different.  A bad smell.

Difficult to pinpoint. But then it hit me. It was the stench of fear.

You see, these self-proclaimed 'independents', were not simply complaining, they were scared.  For a second, I felt badly as they seemed to prefer ignorance over fear.

In the end, all I felt was pity.

What Does Harley Sell? "...The ability of a 40 year old accountant to drive through a small town, and scare people..."

MWAi/Intel Reception from Misty Hamel on Vimeo.

"And then, right there, he lit the Harley up..."

"See you in Berlin..."

Pictures and everything....

You Think its Just About Printed Documents, Toner Hitting Paper? Wrong..."One Word, kid...Content"

May 2011 -

Get ready for a "new" term: "Content".

And all the eyes at AIIM roll.

Another broad DOTC stroke here - MpS, is losing the "P".

Because the P is diminishing, just ask Xerox, and the C(ontent) is starting to come into focus.

Oh...you didn't know that? You didn't get the memo? What, you're still selling MPS as toner and service on your single and multi-function devices?

Stuck in S1 and 2? And you're happy, may I suggest in a state of bliss?  Stop looking at her and listen.

What are you going to sell when your clients don't need to print?

How do you think they will feel the moment they discover you don't want them to stop printing?

When they wake up and recognize they are simply part of your 'revenue stream'? When their level of consciousness sees the bogus truth of  'mobile printing'. That's right, bogus.

Most importantly, how are you going to fend off somebody like me who comes into your 'secure' account blathering on about MIF reduction, vitalization, Unified Communication, Content, CISCO, Help Desk, and the NOC?

All this under a vision of  MOS: The Optimization of EVERYTHING...no, really everything...

Ferocious, ain't I? Does your head hurt yet? I understand this occurs right before it explodes.

Ok, let's simplify and start with a single word before we take on the Dark Galactic Rift.

One word: Content.

Bright as Day, Black as Night, No Evil...

MPS InsightPro - I'm a Pro, You Should be Too...

There was a time when the only MPS information one could find, was is supplied by direct marketing firms with content referring to advertising print jobs.

Then, slowly, the trainers got involved, starting to pitch MPS as nothing more than CPC in different garb.  Releasing loosely disguised marketing pieces as white papers.

InfoTrends wasn't there.

Gartner, didn't care.

CompTIA was years away from getting in.

There was no PagePack, Twitter or FaceBook

Back then, if you 'googled' Managed Print Services, nothing came back.

But one day, a few returns started to populate the Google alert you set up for "Managed Print Services"(ok, I know I was the first one ever to do this, back in the day)

And somehow, a complete Managed Print Services article appeared.  The brainchild of some firm whose name you didn't know how to pronounce.

You 'googled' φωτίζω and saw the light.

"Managed Print Services" is dying. Let's Kill it Together...

5/9/2011

The 2011 Global MPS Conference is part of history.

I have a unique view of both the evolution of the show and our industry.

It goes a bit like this:

-Year One, 2009: What the hell is this thing called MPS?
-Year Two, 2010: I've made so many mistakes. How in the heck do we make the change?
-Year Three, 2011: Now what? There has got to be more.

So, as a proponent of MPS, as one of the first evangelists.  As a fully engaged, MPS Practice Manager.

As a  "thought leader", somebody who has spoken at each MPS Conference, sat on panels of experts, queried the titans, investigated every single MPS package, program, and type; as a dangerous, True Believer -

How can I possibly, in good faith, call for the destruction of Managed Print Services?

How?

Well, welcome back my friends to the show that never ends, step inside...