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Monday, May 2, 2011

Managed Print Services Stuck in Stage 1&2 - And I Know Why...

5/2/2011

I bet the folks at AIIM know why too, if they even care.

Stage 1 - Control

As you know, S1 includes establishing a baseline cost, fulfilling service and supplies on the fleet(usually everything but the copiers) and billing on a cost per image basis.

Stage 2 - Optimize

Again, simple. Optimize the existing fleet in terms of age, function, work load, document flow, on and on.

Both stage 1 & 2 are supported by a continuous revenue streams - as long as the fleet keeps printing, even when volume decreases, meter reads are traded for invoices.

With this in mind, it is no surprise how easy it is to stay right there.  

Much like a deer in the headlights...


I know.  MPS is difficult.

Getting the right toner to the correct end user at the right time, requires a great deal of infrastructure with lots of moving parts.

Guaranteeing your tech will show up under SLA but not the influence is taxing.

Ordering parts from HP, Lexmark, Dell, Xerox, et. el. has its challenges.

Coordinating all this and maintaining 49% gross profit a gargantuan task.

And still you do.

Nobody would blame you for staying right there in S2.

You know Stage 3, "Enhance the Business Process" has something to do with EDM software and document flow and that new 'cloud' thing. Still, like the early morning fog, your vision is not quite clear.

I have the answer. I know why you can't get your head around all this S3.

S3 requires software, and expertise beyond speeds, feeds and deal crafting. Different, but not that different.

Here's the big reason - S1 and S2 create revenue streams, the relationship although shallow, is ongoing.

S3 is PROJECT based; projects that need to be designed, implemented and managed.

S1-2 is Continuous, S3 is Job Shop.

To illustrate, consider the difference between how your Ford 250 was produced versus how the Maybach  is hand crafted.

The Ford moves through a continuous process, down a production line.  As the chassis moves   everything is attached and assembled. At the end of the line, a complete pickup truck is driven off the line, out to a lot. Hundreds leaving the plant each day.

Compared to the Maybach - the automobile is built completely(mostly) in one spot as a project.  Technically, each Maybach could be unique.

Indeed, the volume of Maybachs compared to Fords is very low.  But quality, price and margin should lean toward the project.

There you have it.  Getting into S3 requires a shift from continuous revenue to project based thinking.

A challenge for some.

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Sunday, May 1, 2011

Tonight...

The MPS Con starts in the morning...tonight is not for show prep...

Managed Print Services - I Swear, You Learn More from a 3 Minute Record...

If DOTC has an anthem, there are two:

Running With the Devil, Van Halen

and

No Retreat, No Surrender...Bruce

"...I'm ready to grow young...again..."




Friday, April 29, 2011

DOTC - Dirty Little Phreaks

"...Raise your glass...if you are wrong, in all the right ways..."



"...we will never be anything but loud and nitty-grity...Dirty Little Phreaks..."

Finally, We're All In Managed Print Services - Now What? "The MPS Immortals", that's What.

First things first.

I am tough on OEMs, I come down on copier reps.

I point out the glaringly stupid MPS training guffaws.

The cold-calling newbs and their trainers are easy victims - idiot sales managers worthy of the Wrath.

Short sighted sales schleps and their equally plebeian masters; drill and fill toner pirates lost in hubris, all get what they deserve. As much as I dislike the current belief that MPS is simply S1/S2, at least it's in the flow, part of the plan.

But - and there is always a "but" - no matter what the motives, however they got here, all of us are part of the MPS Ecosystem.

For better or for worse, we are all in.

Now what? Now that we're all in, what can we do?  What should we do?

Build MPS Systems like the Immortals would, that's what.

I'm talking inspiration from three immortals: Leonardo, Raphael and Michelangelo.  Not the Ninja Turtles, the other ones.

Thursday, April 28, 2011

Managed Print Services Global Con - "Leopard One" Speaks


The jig is up, the news is out the time has come.

The MPS Global Conference is literally hours away - next stop Brazil.

I am humbled and honored to be part of this year's show.

My contribution includes pontifications about:

Wednesday, April 27, 2011

Business Acumen - Good Lord, they're teaching Professional Selling in Universities now...we're all doomed.

4/28/2011

"...we learned more from a three minute record, then we ever learned in school..."

- No Retreat, No Surrender. - Bruce.

You love training classes, don't you? Certifications, tests, demo contests - teachings and ramblings from those "more learned" than we.

Tweed jacket, pipe smoking, know-nothings, droning on and on about "TCO", lease ex-dates, and scan-once, print many.

Academic.

Very little practical, field tested, tools.

Professional Selling demands more.

In order to be ready, to truly own our destiny, we need to improve on our own.

We cannot rely on corporate sponsored, consultant based teachings.  Status quo dogma packaged as training "...designed to help you succeed..."

The only person you can rely on or trust to be looking out for your success is the one staring back at you in the mirror.

Nobody else.

I spoke with a student at Cal Poly - International Business Marketing major - he told me he is attending a  "Professional Selling" class.(IBM 306).

My curiosity piqued, "Oh, really?  We're now teaching kids how to sell? Impressive..."

The professor doesn't use a textbook, simply pontificating in front of the white board.  Exam questions are based on lecture material.

The tests are take home.  At this point I'm thinking, "how the hell does one get THAT gig?"

Course descriptions:

IBM 306 Professional Selling (4)
Focus on professional selling within the context of relationship marketing. Emphasis on precision selling process. Team presentations. 4 lecture/problem solving.
Prerequisite: IBM 301.


IBM 435 Advanced Professional Selling (4)
Analysis of the sales representative as a professional marketing tactician in a marketoriented
firm. Emphasis on applied and theoretical approaches utilized to effectively manage a sales territory. Analysis of sales representatives in different industries. 4 lectures/ problem solving.
Prerequisite: IBM 306.

Perhaps I am showing my age - by the way, it isn't the age, its the mileage - but since when did college's and Universities quantify the art of selling?

More important, what can all this mean to you?

Our higher education system is now churning out kids who fancy themselves Selling Professionals,  thinking they know as much as you and I.

This in itself is not terrible, a rising tide lifts all ships, but consider this next time you're sitting in a sponsored, "MPS is TCO" seminar: while your there pretending to stay awake, there is a young buck out there learning how to sell "within the context of relationship marketing" - whatever the hell that is...

Your next competitor may have grown up not with email, but texting.

He will not expect to stay at the same company for decades.  He will know how to Google faster than you.

He will demand more from his boss.

Yeah - I know, you ain't scared. You shouldn't be.

Sales is the ultimate school of hard knocks.

You can't get acumen, from an overpriced textbook, or take home quiz.  And self-esteem is not the result of some 12 step program.

Sell on.







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Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193