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Thursday, October 23, 2025
The End of SaaS: When Curiosity Becomes the Platform
Ray may be right about new CRM entrants like DX1 and Noetics are on the same path as Forza - but he, and the rest of the world, are missing the really BIG point.
By Celeste Dame
A quiet experiment inside OpenAi just made every CRM, ERP, and SaaS platform, and those who argue for or against one or another,
irrelevant.
The next revolution belongs to the questions we ask, not the software we buy.
Prolog:
In every industry, the same story plays out. Vendors promise the next platform will fix what the last one broke. But a quiet revolution inside OpenAi has already rendered that cycle meaningless. What began as a tool to study customer tickets has become the clearest proof yet that the age of SaaS is ending. The Research Assistant, developed by OpenAi, shows what happens when every business owner can speak directly to their data. It doesn’t need reports or analysts. It listens, reasons, and answers in real time. All that is required is curiosity.
And it exists today, right now.
The business owner who once waited on consultants and dashboards now simply asks a question and receives insight, instantly. The Research Assistant demonstrates a future where curiosity replaces code and reasoning replaces reporting.
This article was inspired by Ray’s latest podcast, which raises fair concerns about the latest ERPs but misses the larger point. The world no longer needs CRMs, companies like CEO Juice, or the cottage industry of pundits and consultants decoding data that has been machinated by legacy SaaS. The debate over which platform will save us is meaningless. The system itself no longer matters, only the intelligence behind it.
Wednesday, October 22, 2025
The Last Tail: How Robots Replace the Copier Model
by Mason Bright
For fifty years, the office technology channel has lived on the same rhythm. Quote. Lease. Deliver. Service. Renew. Every copier in the field carried a tail that fed technicians, back offices, and sales commissions. Dealers built their culture on that cadence. But the math no longer works. Print volumes fall. Leasing cycles stretch. Technicians retire faster than replacements arrive.
At the Post Walters webcast this fall, that reality met its replacement. The conversation that began as a routine check-in became a turning point. It confirmed what a handful of dealers already suspected: the next service tail will not come from pages.
CricketsUS exists to make that future familiar enough to act on. The idea is not to romanticize robots, but to make them ordinary, to make them as practical and serviceable as a copier once was.
It will come from robots.
CricketsUS was built to make that possible. Its mission is simple enough to print on a T-shirt: We bring robots to the channel, and the channel to robots. The idea sounds bold until you realize how similar the mechanics already are. Robots need the same things copiers needed: installation, networking, firmware updates, service contracts, and local technicians who show up. The difference is movement. Instead of paper through rollers, you have payloads on wheels.


